Starbooked

Ponies At Dawn (@poniesatdawn), an Australian music label and compilation channel, posts full-length electronic tracks from its own albums, including bounce, drum and bass, house and lo-fi. The channel has about 32,100 subscribers, around 4,200 median views per video and uploads roughly once a week. Sponsored integrations cost about $150 to $250 per video.

Why brands book Ponies

Full-length electronic tracks with consistent, loyal listeners across 32,000 subscribers

  • About 4,200 median views per video across 1,249 uploads since 2013
  • Roughly 50 uploads in the last 365 days, a steady release rhythm
  • Engagement rate of 6.3 percent, with a like rate of 5.9 percent
Best formusic streaming or music software launchesaudio gear and headphone brandsalbum and festival promotion
Watch forAudience is niche electronic and fandom-leaning; reach is modest compared with general lifestyle channels.

Brand fit report

Content

Topics, IAB taxonomy
Electronic Music80%
Pop Music15%
Music5%
Formats
full-length audio tracks with static or animated artwork, album release teasers, live release party streams
Tone
upbeat, community-driven
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
3 to 6 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement6.3%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy or stream the albumhow to submit music to future compilationsthe artist or producer behind a track
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
35%women
65%men
Countries
🇺🇸 United States30%
🇬🇧 United Kingdom15%
🇦🇺 Australia10%
🇩🇪 Germany8%
LanguagesEnglish 95%Other 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions are music releases with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube32k4.2k10

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers16 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 19 days ago.

We release compilation albums full of awesome tunes from the many artists who work with us! All music shared on this channel comes from our albums which we release primarily on Bandcamp, as well as other streaming services. Any artists interested in taking part are welcome to submit new music to our albums when they are open for submissions. You can contact us on Twitter or at ponies.at.dawn@gmail.com, and if an album is open for submissions then info will be pinned to our Twitter bio!
Ponies At Dawn's own profile description on YouTube

Are you Ponies At Dawn? Claim or remove this profile.

About Ponies At Dawn

Ponies At Dawn is an Australian channel that releases compilation albums of electronic music from the artists it works with. Videos are mostly full-length tracks from its albums, primarily released on Bandcamp and streaming services, with genres spanning drum and bass, bounce, house, lo-fi and orchestral. Uploads arrive about once a week, and the channel has about 32,100 subscribers.

The audience is estimated to be mostly English-speaking music listeners, with a skew toward electronic music fans and a community built around the channel's music scene. Median views are around 4,200 per video. Demographic figures are estimates based on channel content and are not verified.

Brands in music tech, audio hardware or streaming services should consider this channel. Sponsored integrations cost about $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.

Written from Ponies At Dawn's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ponies At Dawn can edit or remove this page at any time.

Questions about Ponies

How much does Ponies At Dawn charge for a sponsored video?

Ponies At Dawn typically charges about $150 to $250 per sponsored video. That range is based on a median of roughly 4,200 views per video at $20 to $35 per 1,000 views, and the channel has not published official rates.

What does Ponies At Dawn post about on YouTube?

Ponies At Dawn posts full-length electronic music from its compilation albums. Genres include drum and bass, bounce, house, lo-fi and orchestral tracks, along with album teasers and release-party streams.

How do I contact Ponies At Dawn for a brand deal?

Contact details for Ponies At Dawn unlock on Starbooked for $0.80. The channel lists an email address publicly, and boosted creators can be booked through Starbooked.