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SóMob (@portalsomob) is a Brazilian news channel from Bahia covering urban mobility and public transport in Salvador and across Brazil. It has about 4,280 subscribers and a median of roughly 2,200 views per video, posting about 50 videos a year, mostly short clips. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book SóMob

Reaches Salvador commuters following transit news in real time

  • Median of about 2,200 views per video across 30 recent uploads
  • Roughly 50 uploads in the last 365 days, nearly weekly news coverage
  • Top recent video reached about 20,000 views on a VLT route story
Best forlocal transit and mobility servicesride-hailing or bike-sharing launches in Salvador
Watch forSmall subscriber base; audience is local and news-oriented, so reach outside Salvador is limited.

Brand fit report

Content

Topics, IAB taxonomy
Society70%
Automotive15%
Politics15%
Formats
news report, street interview, explainer, event coverage
Tone
informative, direct
Language
Portuguese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
1 to 2 minutes, with occasional 5 to 15 minute interviews

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Positive share of 30 comments
Engagement5.4%
Likes and comments per view on recent videos
Audience asks aboutwhich bus or BRT line serves a given neighborhoodwhen the VLT extension openshow new Integra bus fleet changes affect daily commutes
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
50%women
50%men
Countries
🇧🇷 Brazil95%
🇵🇹 Portugal2%
🇺🇸 United States3%
LanguagesPortuguese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Coverage of election-day free transport and public policy debates is political in nature, but no explicit content was flagged in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.3k2.2k50

Benchmark score: 81 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

SóMob – Informação em Movimento Bem-vindo ao canal do SóMob, sua fonte confiável de informações sobre mobilidade urbana e transporte público na Bahia e em todo o Brasil. Aqui, você encontrará: Cobertura detalhada de projeto de mobilidade, transporte público e outras iniciativas de infraestrutura viária. Análises e opiniões sobre políticas públicas de mobilidade. Curiosidades e novidades sobre o transporte urbano. Conteúdos interativos que promovem debates e reflexões sobre o futuro da mobilidade nas cidades. Nosso objetivo é informar e engajar a comunidade em torno das transformações q
SóMob's own profile description on YouTube

Are you SóMob? Claim or remove this profile.

About SóMob

SóMob is a Portuguese-language news channel focused on urban mobility and public transport in Salvador, Bahia, and Brazil. The channel publishes short news reports, street interviews and explainers, with about 50 uploads over the past year. Its recent videos cover the VLT rollout, new Integra buses, BRT routes and bus line changes.

According to public channel data, the channel has about 4,280 subscribers and a median of roughly 2,200 views per video. Audience composition is estimated, not measured: viewers are likely local commuters, transit workers and civic-minded residents of Salvador. The channel's website was not available for verification.

Rates are estimated at $20 to $35 per 1,000 median views for long-form content, which puts a typical sponsored video near $150 to $250, a CPM of $20 to $35 against typical paid ad CPMs of $10 to $30. Best suited to local transit, mobility and consumer services that want a Salvador audience.

Written from SóMob's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. SóMob can edit or remove this page at any time.

Questions about SóMob

How much does SóMob charge for a sponsored video?

Estimated rates are $150 to $250 per sponsored video, based on a median of about 2,200 views and a $20 to $35 CPM range. Rates are not publicly listed, so confirm terms directly with the creator. Contact details unlock on Starbooked for $0.80.

What does SóMob post about on YouTube?

SóMob posts news and explainers about public transport and urban mobility in Salvador and Bahia. Recent topics include the VLT extension, new Integra buses, BRT route changes and bus line updates. Most videos are short and filmed on location.

How do I contact SóMob for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. Use the contact details to propose a sponsored segment and agree on the deliverable and rate.

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