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Poynting Antennas

@poyntingantennas · ZA · EN

Poynting Antennas (@poyntingantennas), a South African antenna manufacturer, runs a technical channel with 7,270 subscribers and about 198 median views per video. It posts roughly 14 videos a year, with a sponsorship rate of $150 to $250 per video. A distinctive detail: its founder, Dr André Fourie, explains RF concepts on camera.

Why brands book Poynting

Technical RF audience, engineer-led explainers, brand-owned product channel

  • Median of 198 views per video across 7,270 subscribers, with a p90 of 653 views
  • Founder-led explainers on MIMO, baluns and polarization draw 1,500 to 6,000 views on high-performing topics
  • Estimated sponsored integration cost of $150 to $250 per video, roughly $20 to $35 CPM
Best forB2B wireless hardware launchesengineering tool or component brands seeking technical credibility
Watch forIts own brand is the main subject, so sponsored content may read as product marketing rather than independent review.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing80%
Business & Industrial20%
Formats
product introduction videos, engineer explainers on camera, unboxing and product walkthroughs
Tone
technical, instructive
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 4 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich antenna suits a given wireless deploymenthow MIMO and polarization affect throughputhow to choose between omni and directional antennas
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
25%women
75%men
Countries
South Africa25%
🇺🇸 United States20%
🇬🇧 United Kingdom15%
🇩🇪 Germany10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Technical product and engineering content with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.3k1985

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 9 days ago.

Poynting Antennas design & manufacture technically excellent wideband antennas for 3G, 4G, 5G, LTE and WIFI. Poynting is one of the world’s leading innovators of antenna products and owns more than 50 patents and designs, used widely in its unique antenna solutions. The same pedigree reflects on our people, who include both graduate as well as professional registered engineers. Their qualifications include doctorate level expert knowledge of the technology and the industry, feeding deep knowledge and understanding of the principles of electromagnetics, RF propagation, antenna design and devel
Poynting Antennas's own profile description on YouTube

Are you Poynting Antennas? Claim or remove this profile.

About Poynting Antennas

Poynting Antennas (@poyntingantennas) is the official YouTube channel of Poynting Antennas, a South African company that designs and manufactures wideband antennas for 3G, 4G, 5G, LTE and Wi-Fi. The channel posts technical product introductions, unboxings and explainers on antenna design, with roughly 14 uploads in the last year. Most videos run two to four minutes, and several feature the company's engineers on camera.

Based on channel data, the audience is likely small and professional, made up of wireless engineers, system integrators and procurement staff in the industrial, marine, mining and transport sectors. The channel has 7,270 subscribers and a median of 198 views per video. Those figures suggest a niche audience rather than mass reach.

For brands selling RF or connectivity hardware, a sponsored video would likely cost $150 to $250, equivalent to roughly $20 to $35 CPM against typical paid-ad CPMs of $10 to $30. It suits B2B component makers that want engineering credibility.

Written from Poynting Antennas's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Poynting Antennas can edit or remove this page at any time.

Questions about Poynting

How much does Poynting Antennas charge for a sponsored video?

Based on its median of 198 views and long-form format, an estimated sponsored integration costs $150 to $250 per video, equal to a CPM of roughly $20 to $35 per 1,000 views. Rates are estimates from public channel data, not a published price list.

What does Poynting Antennas post about on YouTube?

Poynting Antennas posts technical videos about antenna design, including product introductions, MIMO and polarization explainers, baluns, and unboxings. Many videos feature company engineers and its founder, Dr André Fourie, explaining RF concepts.

How do I contact Poynting Antennas for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's public description lists regional sales addresses, and boosted creators can be booked through Starbooked.