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Practical Fishkeeping Magazine

@practicalfishkeeping · GB · EN

Practical Fishkeeping Magazine (@practicalfishkeeping), a UK-based channel tied to the long-running print magazine, posts short freshwater and marine fishkeeping clips to about 13,800 subscribers. Median views sit near 950, most uploads are under a minute, and a sponsored integration typically runs $150 to $250 per video at the Shorts rate.

Why brands book Practical

Reach UK fishkeepers through a 60-year-old magazine's video channel

  • About 13,800 subscribers and 11.3 million lifetime views across 312 uploads
  • Median view count of roughly 950 per video, with top clips reaching about 2,500
  • Recent product features with Vitalis Foods and Betta Botanicals show brand-friendly integrations
Best foraquarium food and supplementssubstrate and aquascaping productsUK aquarium retailer promotions
Watch forMedian views are low and the channel is mostly short teasers, so reach per video is modest.

Brand fit report

Content

Topics, IAB taxonomy
Pets80%
Hobbies & Interests20%
Formats
YouTube Shorts magazine teasers, short tank and species tips, product feeding demos
Tone
informative, enthusiastic
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.1%
Likes and comments per view on recent videos
Audience asks aboutwhich fish suit beginnershow to set up and maintain a tankwhere to buy fish and equipment
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
fish food, aquarium substrate, aquarium equipment
Affiliate links
Yes

Recent videos 'Shopping for Cichlids with Vitalis Foods' and 'Topping up the botanical bed with Betta Botanicals' Colombian leaves' show product-featured content, though no sponsorship disclosure is present in the descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover fish care, magazine issues and retailer polls with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k94710
X–––
Instagram–––
TikTok–––

Benchmark score: 21 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1 days ago.

The world's leading fishkeeping and aquatics magazine for over 60 years - created by fishkeeping experts for all levels of fish hobbyist! 🐠 Every issue of Practical Fishkeeping is published every four weeks and is available directly from www.practicalfishkeeping.co.uk, or from all good newsagents and supermarkets. Digital issues are also available from PocketMags, EXACT, Readily and more: https://www.practicalfishkeeping.co.uk/membership Purchase print and/or digital subscriptions and single issues: https://www.practicalfishkeeping.co.uk/store/latest-issue/practical-fishkeeping/ Follow us
Practical Fishkeeping Magazine's own profile description on YouTube

Are you Practical Fishkeeping Magazine? Claim or remove this profile.

About Practical Fishkeeping Magazine

Practical Fishkeeping Magazine is a UK fishkeeping channel run by the publication of the same name, which has been printed for over 60 years. The channel uploads roughly one short video a week, most under a minute, promoting each monthly issue and offering tips on feeding, tank maintenance, second-hand aquariums and species profiles. Recent uploads also include product feeding demos.

Viewers are likely to be adult UK hobbyists, with the audience skewing older and male according to our estimates. Typical median views are around 950 per video, with the strongest clips near 2,500.

Brand work includes recent features with Vitalis Foods and Betta Botanicals. Based on the Shorts rate for channels with mostly short content, a sponsored integration is priced at $150 to $250 per video, a CPM of $4 to $8 per 1,000 median views, which compares with the $10 to $30 CPM typical of paid ads. Brands selling aquarium food, substrate or equipment to UK hobbyists should consider booking.

Written from Practical Fishkeeping Magazine's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Practical Fishkeeping Magazine can edit or remove this page at any time.

Questions about Practical

How much does Practical Fishkeeping Magazine charge for a sponsored video?

Based on median views near 950 and the Shorts rate, a sponsored video is estimated at $150 to $250 per video. Rates are an estimate from public channel data and should be confirmed with the creator directly.

What does Practical Fishkeeping Magazine post about on YouTube?

The channel posts short clips promoting each monthly issue, along with fishkeeping tips on feeding, tank maintenance, buying second-hand aquariums and species profiles. Recent videos also feature product tests with fish food and aquascaping materials.

How do I contact Practical Fishkeeping Magazine for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the magazine's website is the main public point of contact.

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