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Pretending to be People

Podcast · www.pretendingpod.com · EN
Hosted by Zach, Thomas, Luke, Joe

Pretending to be People is a mystery and horror actual-play podcast from the Pretending to be People team, with Zach, Thomas, Luke and Joe running tabletop campaigns using Delta Green and Pulp Cthulhu. The show has 263 episodes, roughly one every 12 days, with typical episodes running about 65 minutes. Estimated downloads per episode are 2,000 to 8,000, implying a rate of roughly $40 to $200 per episode. Its Apple Podcasts rating is 4.9 from 502 ratings.

Why brands sponsor Pretending to be People

Long-running horror actual-play show with a loyal, highly rated tabletop audience

  • 263 episodes since 2018 with a 4.9 Apple Podcasts rating from 502 ratings
  • Mystery and horror campaigns in Delta Green and Pulp Cthulhu draw tabletop roleplaying listeners
  • Episodes average about 65 minutes, giving a host-read spot room to land
Best fortabletop gaming accessorieshorror and mystery entertainmentdice, books and streaming launches
Watch forThe feed is flagged explicit and the horror content is violent, so suitability should be checked for family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Comedy60%
Books and Literature20%
Video Games20%
Formats
co-hosted improvised roleplay, live show, multi-part campaign
Tone
humorous, suspenseful
Language
English
Production
Clean, edited audio
Typical length
60 to 75 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple Podcasts ratings count of 502 maps to the 2,000 to 8,000 band, the show is over five years old, it has 263 episodes, a biweekly cadence and no sponsors, and the Podcast Index popularity is high.
Audience asks abouthow the Delta Green campaigns unfoldwhich game systems the group useswhen the next episode or live show arrives
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada10%
Other10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

The feed is flagged explicit and the horror campaigns in titles such as 'Operation: Zoonotic' carry violent and cosmic-horror themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 79 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks18 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 12 days.

Pretending to be People is a mystery/horror role-playing podcast. Join Zach, Thomas, Luke, and Joe as they navigate a terrifying campaign filled with twists, turns, and laughs - all decided on a roll of the dice. Can the officers of the Contention Police Department unravel the mysteries suddenly plaguing their sleepy town? Will they die – or worse – in the attempt? This is an actual play…
Pretending to be People's own show description from the podcast feed

Do you make Pretending to be People? Claim or remove this page.

About Pretending to be People

Pretending to be People is an actual-play podcast in which Zach, Thomas, Luke and Joe run mystery and horror tabletop campaigns using the Delta Green and Pulp Cthulhu systems, with dice deciding the outcomes. The show is hosted by the group and its website pretendingpod.com describes the format. Episodes are released roughly every 12 days and typically run around 65 minutes, with 263 episodes in total since November 2018.

The show holds a 4.9 average rating from 502 ratings on Apple Podcasts. Audience figures are estimates only: the show likely reaches around 2,000 to 8,000 listeners per episode, with a listener base that skews toward adults in their late twenties and thirties, mainly in the United States. No sponsors were seen in the feed.

A host-read mid-roll spot is estimated at about $40 to $200 per episode. Tabletop gaming, horror entertainment and dice or book brands are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Pretending to be People can edit or remove this page at any time.

Questions about Pretending to be People

How much does Pretending to be People charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll is estimated at roughly $40 to $200 per episode. Rates are estimates and the show has not published a rate card.

What is Pretending to be People about?

It is a mystery and horror actual-play podcast in which four hosts run tabletop campaigns using Delta Green and Pulp Cthulhu, with dice determining outcomes and episodes running about an hour.

How do I contact Pretending to be People about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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