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Pretty, Not Smart with Louie and Yoatzi Castro

Hosted by Louie Castro, Yoatzi Castro

Pretty, Not Smart is a weekly comedy and lifestyle podcast hosted by siblings Louie and Yoatzi Castro, covering everyday life, pop culture gossip, true crime and guest conversations. The show has 160 episodes since May 2023, typically around 80 minutes long. Estimated downloads are 20,000 to 80,000 per episode, with a rate of about $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor Pretty, Not Smart with Louie and Yoatzi Castro

Sibling comedy show with 80-minute weekly episodes and a loyal Apple audience

  • 2,379 Apple Podcasts ratings with a 4.9 average signal strong listener loyalty.
  • Weekly episodes of roughly 80 minutes allow for generous host-read integrations.
  • Mix of lifestyle, beauty and pop culture topics suits beauty, fashion and lifestyle brands.
Best forbeauty and skincare brandsfashion and apparellifestyle app launches
Watch forNo sponsor history is visible, and the content includes adult humor and true crime segments.

Brand fit report

Content

Topics, IAB taxonomy
Comedy45%
Fashion and Beauty20%
Celebrity and Pop Culture20%
True Crime15%
Formats
co-hosted banter, guest interview, narrative storytelling
Tone
playful, candid
Language
English
Production
Clean, edited audio
Typical length
70 to 90 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: About 2,379 Apple ratings across a show under three years old, shifted up one band, with weekly cadence, mid-tier production and a top Podcast Index popularity bucket.
Audience asks aboutWhat happened in the latest sibling drama or personal storyWhich influencers or celebrities are discussed and what they saidGuest appearances and collaborations with other creators
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
65%women
35%men
Countries
🇺🇸 United States70%
🇲🇽 Mexico10%
Other20%
LanguagesEnglish 85%Spanish 15%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Episode titles reference true crime cases such as Skylar Neese and scary stories, and the show is marked non-explicit but contains adult humor and frank personal talk.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Pretty, Not Smart is a weekly podcast hosted by the prettiest sibling duo, Louie and Yoatzi Castro. Tune in every week as they share all the CHISME on what really happens in their everyday lives. Get ready for juicyyy conversations and fresh perspectivas on what it means to be bonita, inteligente, and everything in between! So put your make up on, do your hair, and listen to the hottest podcast…
Pretty, Not Smart with Louie and Yoatzi Castro's own show description from the podcast feed

Do you make Pretty, Not Smart with Louie and Yoatzi Castro? Claim or remove this page.

About Pretty, Not Smart with Louie and Yoatzi Castro

Pretty, Not Smart is a weekly podcast hosted by siblings Louie and Yoatzi Castro, according to the show feed and Apple Podcasts listing. Each episode mixes comedy, candid personal stories, pop culture gossip, guest interviews and occasional true crime, with the hosts describing the show as a place to share the gossip on their everyday lives. The feed lists 160 episodes since May 2023, released weekly, with a median running time of about 81 minutes.

The show holds a 4.9 average rating from 2,379 Apple Podcasts ratings. Listener numbers are not published. Based on rating volume and show age, estimated downloads sit between 20,000 and 80,000 per episode. The audience is estimated to skew toward young adults, with a majority of women.

No sponsors are visible in the feed. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $360 to $2,000 per episode. Beauty, fashion and lifestyle brands are the most natural fit for this audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Pretty, Not Smart with Louie and Yoatzi Castro can edit or remove this page at any time.

Questions about Pretty, Not Smart with Louie and Yoatzi Castro

How much does Pretty, Not Smart charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at roughly $360 to $2,000 per episode. Final pricing is set by the show and may differ.

What is Pretty, Not Smart about?

Pretty, Not Smart is a weekly comedy and lifestyle podcast hosted by siblings Louie and Yoatzi Castro. It covers everyday life, pop culture, beauty and guest conversations, with episodes around 80 minutes long.

How do I contact Pretty, Not Smart about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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