Pride & Joy Music is a German hard rock, AOR and classic heavy metal record label run by Birgitt Schwanke from Ascheberg, Germany, with 15,300 subscribers, 536 videos and about 2,100 median views per upload. It posts roughly one video a week, mostly official music videos and audio videos, with rates of about $150 to $250 per sponsored video.
Hard rock label channel with steady weekly releases and strong single views
- Median views of about 2,143 per video across 536 uploads
- Top recent video Space Invaders reached 24,420 views
- Roughly 50 uploads in the last 365 days, about one per week
- Sponsored rate of about $150 to $250 per video
Brand fit report
Content
- Formats
- official music videos, audio videos, lyric videos
- Tone
- energetic, melodic
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 3 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music releases
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Wendigo' and 'Cabinet Of Lust' are music video titles with no explicit content flagged in the dossier.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 15k | 2.1k | 25 |
Benchmark score: 46 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Osukaru - Wendigo (Official Video) · 2.9k views
▶Voodoo Highway - Drive Me Down In Your Love (Official Video) · 2.5k views
▶Revlin Project - She Knows Tomorrow (Official Audio Video) · 2.2k viewsLast three uploads, latest 4 days ago.
PRIDE & JOY MUSIC is an established AOR, Hard Rock & Classic Heavy Metal label based in Ascheberg, Germany. Founded in early 2015 by Birgitt Schwanke, owner of the established PR agency GerMusica, former owner of Rock It! magazine and co-owner of the Yesterrock label. Birgitt Schwanke The physical distribution for PRIDE & JOY MUSIC is handled by Soulfood Music Distribution. Believe Digital handles the digital sales. Address: Pride & Joy Music Birgitt Schwanke Lüdinghauser Str. 23 59387 Ascheberg - Germany Telephone: ++ 49 (0) 2593 - 92 96 95 Fax: ++ 49 (0) 2593 - 95 10 64 E-Mail: info@pride
About prideandjoy
Pride & Joy Music is a record label channel based in Ascheberg, Germany, founded in 2015 by Birgitt Schwanke, who also runs the PR agency GerMusica and formerly owned Rock It! magazine. The channel posts official music videos, audio videos and lyric videos for AOR, hard rock and classic heavy metal artists, with about 50 uploads in the last year.
The channel has around 15,300 subscribers and about 6.3 million total views. Median views per upload are about 2,143, with the top recent videos reaching 7,000 to 36,000 views. The audience is estimated to skew male and older, with German, American and British viewers as the largest groups.
Brands booking this channel would most likely be music gear, festival, or streaming campaigns. Sponsored integrations are priced at about $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 CPM for paid ads. Brands seeking a rock-fan audience should consider this channel.
Written from prideandjoy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. prideandjoy can edit or remove this page at any time.
Questions about prideandjoy
How much does Pride & Joy Music charge for a sponsored video?
Pride & Joy Music's sponsored integrations are estimated at about $150 to $250 per video, based on its median of roughly 2,100 views per upload. That works out to a CPM of about $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads.
What does Pride & Joy Music post about on YouTube?
The channel posts official music videos, audio videos and lyric videos for hard rock, AOR and classic heavy metal artists signed to the label. Uploads run about once a week and feature bands such as Voodoo Highway, Dead End Heroes and Häven.
How do I contact Pride & Joy Music for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for booking options before reaching out.
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