Primary & Secondary Podcast, hosted by Matt Landfair, covers firearms, training, tactics, equipment, mindset and law-enforcement practice. The show has 424 episodes released roughly every three days, with a median length of about two hours. Estimated downloads are 2,000 to 8,000 per episode, implying a sponsorship rate of about $40 to $200 per host-read mid-roll.
Long-form firearms audience with 424 episodes of trusted practitioner discussion
- Apple Podcasts shows 461 ratings averaging 4.6 stars, with 379 five-star reviews
- Episodes run about two hours and publish roughly every three days
- Guests include manufacturers and instructors, with direct product interviews such as the B.O.S.S. Silencers episode
Brand fit report
Content
- Formats
- panel discussion, interview, roundtable, after-action review
- Tone
- technical, candid
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 1 hour 40 minutes to 2 hours 30 minutes
Audience
Commercial
- Brands seen
- B.O.S.S. Silencers
- Categories promoted
- suppressors
- Affiliate links
- Yes
Episode 469 features Mike Cain of BOSS Silencers as an interview guest, and the feed carries a Spreaker support link; no host-read sponsor reads appear in the last 20 episodes.
Suitability GARM Brand Safety Floor + Suitability
The feed is flagged explicit (1), and the topics are firearms, tactics and defensive use, which may be sensitive for some brands.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | primaryandsecondary.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1086341514 |
| RSS feed | www.spreaker.com/show/2585240/episodes/feed |
Benchmark score: 89 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| P&S ModCast 74 - Network Support | 2026-10-16 | 1 h 32 min |
| P&S ModCast 75 - Choosing Firearms Training That Matters | 2026-10-12 | 2 h 2 min |
| P&S ModCast 469 - B.O.S.S. Silencers | 2026-10-08 | 1 h 58 min |
| P&S ModCast 76 - Aaron Cowan | 2026-10-01 | 3 h 5 min |
| P&S ModCast 468 - Defensive Display Done Right | 2026-09-30 | 1 h 53 min |
| P&S ModCast 77 - Sniper Part 2 | 2026-09-28 | 2 h 28 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 3 days.
Our Mission is to provide the best, most accurate, & pertinent information to both professional & civilian in regards to firearms, training, tactics, gear, and mindset. Become a supporter of this podcast: https://www.spreaker.com/podcast/primary-secondary-podcast--2585240/support .
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About Primary & Secondary Podcast
Primary & Secondary Podcast is an independent firearms and training show hosted by Matt Landfair, a career law-enforcement professional, firearms instructor and armorer, according to the show's website. The podcast covers firearms, training, tactics, equipment, mindset and law-enforcement practice through panel discussions, interviews and roundtables. Its feed lists 424 episodes, with recent releases roughly every three days and a median length near two hours.
The Apple Podcasts listing shows 461 ratings averaging 4.6 stars across the show's history. Listener numbers are not published, so the estimated audience is 2,000 to 8,000 downloads per episode, and the listener profile (predominantly male, US-based, 35 and older) is also an estimate. Sponsor mentions are rare in the feed, which links to a Spreaker support page and features equipment makers such as B.O.S.S. Silencers as interview guests.
Brands in firearms accessories, training courses and tactical gear may suit this show. Based on the estimated audience, a host-read mid-roll would cost about $40 to $200 per episode.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Primary & Secondary Podcast can edit or remove this page at any time.
Questions about Primary & Secondary Podcast
How much does Primary & Secondary Podcast charge for a podcast sponsorship?
Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at about $40 to $200. Final pricing depends on the show's current rate card and the sponsorship terms.
What is Primary & Secondary Podcast about?
The show covers firearms, training, tactics, equipment, mindset and law-enforcement practice through panels, interviews and roundtables hosted by Matt Landfair.
How do I contact Primary & Secondary Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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Student of the Gun Radiopodcast | firearmspersonal defense | 15k | – | $90–620 | 94 |
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Ron Spomer Outdoorspodcast | huntingfirearms | 5k | – | $40–200 | 86 |
Gun & Gear Review Podcastpodcast | firearmsoutdoor gear | 15k | – | $90–620 | 85 |
The GUNS Magazine Podcastpodcast | firearmshunting | 5k | – | $40–200 | 84 |
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