Princess Diana 97 (@princessdi1997), a British channel based in the UK, posts archival footage, news coverage and documentaries about Diana, Princess of Wales and her death in 1997. It has about 37,600 subscribers and a median of roughly 37,000 views per video, with almost no uploads in the past year. Sponsored integrations would cost about $700 to $1,300 per video.
Archival Diana footage with a steady audience of about 37,000 views per video
- Median of about 36,700 views per video across 98 uploads
- Long-form median length of about 9 minutes suits in-depth ad reads
- Estimated sponsorship cost of $700 to $1,300 per video at $20 to $35 CPM
Brand fit report
Content
- Formats
- archival footage compilations, documentary series, news clip reposts
- Tone
- serious, factual
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel description links to a charity and a Twitter account.
Suitability GARM Brand Safety Floor + Suitability
Several titles reference a fatal car crash and CCTV footage from the night of the death, such as 'Princess Diana Final Day - Selection of the Ring - CCTV raw footage'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 58 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Princess Diana's Funeral - ITV Coverage · 72k views
▶Princess Diana Swimming with Rosa Monckton · 10k views
▶Princess Diana - Tourist Video from outside the Paris Ritz - · 48k viewsLast three uploads, latest 2227 days ago.
To celebrate the life of Diana, please check out the website of the Diana Memorial Fund, the charity led by her sister Sarah. They do valuable work in field of munitions clearance, penal reform, refugees and asylum seekers and children. http://www.theworkcontinues.org Follow a real time account of Diana's last days on Twitter: https://twitter.com/DianaLastDays
About Princess Diana 97
Princess Diana 97 (@princessdi1997) is a UK-based YouTube channel that posts archival footage, news reports and documentary material about Diana, Princess of Wales, and the events surrounding her death in 1997. The channel has about 37,600 subscribers and roughly 98 videos, many of them long-form compilations running around nine minutes. Its audience appears to skew older and British or American, though these demographic figures are estimates from the content rather than measured data.
Uploads have stopped in the past year, and the channel has no sponsorship history. Its website excerpt describes the Diana, Princess of Wales Memorial Fund, a charity that the channel links to but does not appear to be run by the creator. The channel's historical focus makes it a niche fit for documentary and history brands.
A sponsored video is estimated at $700 to $1,300 based on a median of about 37,000 views and a $20 to $35 CPM, which is above the $10 to $30 typical for paid ads. Brands seeking a fit with historical or royal-interest audiences may find this channel worth a conversation.
Written from Princess Diana 97's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Princess Diana 97 can edit or remove this page at any time.
Questions about Princess
How much does Princess Diana 97 charge for a sponsored video?
Based on a median of about 37,000 views and a $20 to $35 CPM, a sponsored integration is estimated at $700 to $1,300 per video. This is a benchmark estimate, not a published rate card, so confirm the price directly with the creator.
What does Princess Diana 97 post about on YouTube?
The channel posts archival footage, news clips and documentary material about Diana, Princess of Wales, including her funeral, final-day CCTV footage and inquest coverage. Most videos run several minutes and are presented without on-camera hosting.
How do I contact Princess Diana 97 for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in royal history, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
This is History: The Tudorspodcast | historytudor england | 50k | – | $360–2000 | 100 |
Historic Royal Palaces Podcastpodcast · GB | british historyroyal history | 15k | – | $90–620 | 53 |