Starbooked

Probably Tomfoolery

@probablytomfoolery · GB · EN

Probably Tomfoolery (@probablytomfoolery) is a United Kingdom spoken word poetry and film channel run by poet Tomos Roberts, with about 51,000 subscribers and median views near 1,700. Uploads have paused since late 2024. A sponsored video would run at the $150 to $250 minimum rate. Past work includes poems made with charities, ECOALF and the BBC.

Why brands book Probably

Award-style poetry films that turn a brand cause into a story people share

  • Median video reaches about 1,700 views, while top poems passed 47,000 and 76,000 views.
  • Past collaborations include ECOALF, Habitat for Humanity, FOUR PAWS and Alcohol Change UK.
  • Channel description cites BBC, Royal Albert Hall and HarperCollins credits, giving prestige to cause campaigns.
Best forcause and charity campaignssustainable fashiontourism boards
Watch forNo uploads in the last year; confirm availability and current audience before booking.

Brand fit report

Content

Topics, IAB taxonomy
Poetry50%
Environment20%
Film15%
Society15%
Formats
spoken word poem video, live performance, short film
Tone
earnest, warm
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
3 to 6 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement4.3%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the poetry bookswho wrote the poemhow to support the cause featured
Age
25%18-24
30%25-34
20%35-44
25%45+
Gender
55%women
45%men
Countries
🇬🇧 United Kingdom55%
🇺🇸 United States20%
Other25%
LanguagesEnglish 97%Other 3%

Commercial

3%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
ECOALFInnsbruck Tourism BoardAlcohol Change UK
Categories promoted
sustainable fashion, tourism, charity campaigns
Affiliate links
Yes

The video 'Innsbruck | Tomfoolery x Innsbruck Tourism Board' says the poem was created with the board's support, and 'The Pile | Tomfoolery X ECOALF' is a brand poem.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Mostly gentle poems, though 'COVID-1984' and 'Dear World Leaders' comment on pandemic politics.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube51k1.7k0

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 715 days ago.

Poet-Author-Filmmaker-Fool 🌱 hello@probablytomfoolery.com 📧 Tomos Roberts, known as Tomfoolery, is a spoken word poet, performer, and filmmaker. During the 2020 lockdowns, his original poem "The Great Realisation" went viral with over 100 million views across social media, endorsed by celebrities and published by HarperCollins. In 2021, he published his second book "The World Awaits" and performed "Alive with Poppies" at the Royal Albert Hall as part of the RBL Festival Remembrance, a poem which went on to be published by Scholastic. On January 1st 2024 he released "The Spaceman," an anti
Probably Tomfoolery's own profile description on YouTube

Are you Probably Tomfoolery? Claim or remove this profile.

About Probably Tomfoolery

Probably Tomfoolery is a United Kingdom channel for spoken word poetry and short films by poet and filmmaker Tomos Roberts, as stated in the channel description. Videos are polished poem performances, typically three to six minutes, many made in partnership with charities, companies and broadcasters.

The channel has about 51,000 subscribers and a median of roughly 1,700 views per video. The last upload was more than 700 days ago, so availability should be confirmed. Audience data is not public; Starbooked estimates the audience skews toward the United Kingdom and adults aged 18 to 44, with low confidence.

Brand work has included ECOALF, Innsbruck Tourism Board, Alcohol Change UK and Break Free From Plastic. Starbooked estimates a sponsored video at $150 to $250, the minimum rate. Because views are modest, that works out to a high CPM compared with the $10 to $30 typical of paid ads, so it suits brands buying prestige and storytelling rather than reach. Best for cause campaigns, sustainability and tourism.

Written from Probably Tomfoolery's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Probably Tomfoolery can edit or remove this page at any time.

Questions about Probably

How much does Probably Tomfoolery charge for a sponsored video?

Starbooked estimates $150 to $250 per sponsored video. With a median near 1,700 views, the minimum rate applies, so the price reflects storytelling quality and prestige more than reach.

What does Probably Tomfoolery post about on YouTube?

The channel posts original spoken word poems, live performances and short films, often about hope, nature and community, plus partnership poems made with charities and brands and a longer film from 2024.

How do I contact Probably Tomfoolery for a brand deal?

A business email is listed on the channel, and contact details unlock on Starbooked for $0.80. Boosted creators can also be booked directly through Starbooked.

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