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Profiling Evil, hosted by Mike King, examines unsolved and recent criminal cases, focusing on offender motivation, victim selection and investigative patterns. The show has 436 episodes, releasing roughly daily, with a median episode length of about 41 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Profiling Evil

Daily true crime with a retired investigator's analysis and a loyal, highly rated audience

  • 436 episodes with a near-daily release cadence give a sponsor frequent placements.
  • Host Mike King brings a law enforcement and behavioral analysis background to each case.
  • 229 Apple ratings average 4.8 stars, with 210 five-star reviews.
Best forsecurity and home safety productslegal and investigation servicesstreaming and crime media subscriptions
Watch forContent is violent and detailed; avoid brands whose messaging conflicts with graphic crime subject matter.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
News15%
Formats
solo monologue, case breakdown, trial coverage
Tone
serious, analytical
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 229 Apple ratings (band of 200 to 1,000 ratings, mapped to 5,000 to 25,000 downloads), a daily cadence, an Art19 host, a Gamut network publisher and a top-bucket Podcast Index popularity score of 9.
Audience asks aboutWhat happened in the case and who is the suspectIs the defendant guilty or was there a trial outcomeHow investigators identified the offender
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
50%women
50%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Gamut Podcast Network
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the publisher is listed as Gamut Podcast Network and no funding links are present.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencehigh
Politicslow

Titles such as 'The Killing of Faith Hedgepeth' and 'The Canal Murders' cover homicide and sexual violence in detail, so the show is flagged for violence.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 44 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence9 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

The Profiling Evil Podcast delves into unsolved criminal cases from around the world , peeling back the layers of human behavior to reveal what drives evil. We look into the mind of the predator —their motivations, their victim selection, and the patterns that expose them. Each episode goes beyond headlines, examining how investigators identify red flags, connect the dots, and capitalize on the…
Profiling Evil's own show description from the podcast feed

Do you make Profiling Evil? Claim or remove this page.

About Profiling Evil

Profiling Evil is a true crime podcast that examines unsolved and recent criminal cases, focusing on the motivations and patterns of offenders. Host Mike King is a retired law enforcement executive who, according to the show's website, has more than four decades of experience in criminal justice and behavioral analysis, including work with the FBI's ViCAP National Advisory Board. The feed lists 436 episodes released roughly daily, with a median length of about 41 minutes.

The show is distributed through Art19 and published by Gamut Podcast Network. Apple Podcasts shows 229 ratings with an average of 4.8 stars. Listener figures are not published; the estimate of 5,000 to 25,000 downloads per episode is based on rating counts and cadence, and the audience profile is estimated.

No sponsors were seen in the feed. At an estimated 5,000 to 25,000 downloads, a host-read mid-roll rate of $18 to $25 per 1,000 downloads puts a single placement at about $90 to $625. The show suits security, legal and crime-media brands willing to appear alongside violent subject matter.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Profiling Evil can edit or remove this page at any time.

Questions about Profiling Evil

How much does Profiling Evil charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode at $18 to $25 per 1,000 downloads. Rates are estimates derived from rating counts, not published figures.

What is Profiling Evil about?

Profiling Evil is a true crime podcast hosted by retired law enforcement executive Mike King. It examines unsolved and recent criminal cases and the behavior patterns that reveal offenders.

How do I contact Profiling Evil about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked directly through Starbooked.

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