Starbooked

Project Pop

@projectpop · ID · ID

Project Pop (@projectpop) is an Indonesian pop music group from Jakarta with about 65,100 subscribers and a median of roughly 4,500 views per video. The channel uploads several times a month, mostly short clips, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Project

Indonesian pop group with a 30-year history and loyal, music-focused viewers

  • About 65,100 subscribers and 31.9 million lifetime views across 244 videos
  • Median of roughly 4,500 views per video, with the latest music video reaching about 184,000 views
  • Shorts make up about 48 percent of uploads, suited to short-form campaign clips
Best formusic or entertainment brand tie-insevent and concert promotionyouth-oriented consumer products
Watch forMedian views are modest and no sponsorships appear in recent uploads, so integration performance is unproven.

Brand fit report

Content

Topics, IAB taxonomy
Pop Music70%
Music20%
Entertainment10%
Formats
music videos, short clips, behind-the-scenes vlogs, live performance clips
Tone
playful, upbeat
Language
Indonesian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for most uploads, with occasional videos of 3 to 4 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.7%
Likes and comments per view on recent videos
Audience asks aboutwhen the next single or music video releasesconcert and showcase dates and locationssong lyrics and meanings
Age
30%18-24
35%25-34
25%35-44
10%45+
Gender
55%women
45%men
Countries
Indonesia95%
🇲🇾 Malaysia2%
Other3%
LanguagesIndonesian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions are music promotion, live showcases and event recaps with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube65k4.5k1
X–––
Instagram–––

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 73 days ago.

The Official Project Pop Youtube Channel. PROJECT POP MANAGEMENT Jalan Haji Namin No.28, Kav 5A Kompleks Windsor, Cipete Utara, RT.13/RW.7, Cipete Utara, Kec. Kby. Baru, Jakarta, Daerah Khusus Ibukota Jakarta 12150 Instagram: https://instagram.com/project.pop/ Facebook: https://www.facebook.com/project.pop/ Twitter: https://twitter.com/projectpop/ Project Pop Squad: https://www.instagram.com/botikapanggabean/ https://www.instagram.com/udjudj/ https://www.instagram.com/siodie/ https://www.instagram.com/yosimokalu/ https://www.instagram.com/guminow/ CONTACT Jeffrey Hutagalung +628151022072
Project Pop's own profile description on YouTube

Are you Project Pop? Claim or remove this profile.

About Project Pop

Project Pop is an Indonesian pop music group based in Jakarta, active on YouTube since 2011 under the handle @projectpop. The channel posts music videos, lyric videos, live showcase clips and behind-the-scenes content, with most recent uploads under a minute long. The audience is mostly Indonesian-speaking, and estimated age and gender splits are rough approximations rather than platform data.

The channel has about 65,100 subscribers and a median of roughly 4,500 views per video, with occasional spikes such as the 2026 music video for JOMBI (Jomblo Abadi). The group's public contact details are listed on the channel, and no sponsored integrations appear in the last 50 videos, so no brand history is available.

Brands seeking a music-linked integration, or event promotion in Indonesia, should consider this channel. Estimated rates of $150 to $250 per video equate to a CPM of about $20 to $35 per 1,000 views for long-form or $4 to $8 for Shorts-heavy output, compared with typical paid-ad CPMs of $10 to $30.

Written from Project Pop's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Project Pop can edit or remove this page at any time.

Questions about Project

How much does Project Pop charge for a sponsored video?

Based on a median of about 4,500 views and a Shorts-heavy catalog, an estimated sponsored integration would run roughly $150 to $250 per video. Rates are estimates, not published by the creator. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Project Pop post about on YouTube?

Project Pop posts music videos, lyric videos, live showcase performances and short behind-the-scenes clips. Most recent uploads are under a minute, and the content is in Indonesian. The group's catalog includes songs such as Pacarku Superstar, Ade and JOMBI (Jomblo Abadi).

How do I contact Project Pop for a brand deal?

The channel lists a management contact for business inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Confirm availability and rates directly with the management before committing budget.

Similar creators

YouTube and other creators in indonesian pop music, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
WARNA BIRU music@warnabirumusic · ID
indonesian pop musicmusic videos1.1k1.2k$150–25050