PuckTalk MTL
Kosta Papoulias, known as Coach K, runs @pucktalkmtl, a Canada-based YouTube channel with about 5,250 subscribers and a median of roughly 3,400 views per video. He posts Montreal Canadiens and NHL news, game previews, post-game analysis and prospect breakdowns, several times a week. Sponsored integrations are quoted at $150 to $250 per video.
Engaged Montreal Canadiens audience for hockey and sports-adjacent brands
- Median of about 3,361 views per video across 693 uploads, with a 90th percentile near 5,600 views
- Roughly 50 uploads in the past 90 days, so a sponsored slot appears in a steady weekly rhythm
- Integration rate of $150 to $250 per video is about $20 to $35 per 1,000 median views, comparable to paid ad CPMs of $10 to $30
Brand fit report
Content
- Formats
- post-game show, pre-game preview, live discussion
- Tone
- analytical, conversational
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 15 to 90 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel description invites sponsorship inquiries by email.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is sports analysis of NHL games with no flagged titles or descriptions.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5.3k | 3.4k | 50 |
Benchmark score: 81 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Sabres vs. Habs - Who Need Regulation Wins When You Have Mr. · 3.8k views
▶Canadiens vs. Sabres: Can Montreal Close It Out—and Who Shou · 2.1k views
▶Dobes Allows 5 Goals...Habs Fall To The Capitals | PuckTalk · 3.2k viewsLast three uploads, latest today.
Welcome to Puck Talk MTL– the smart-fan Canadiens channel — coaching, roster-building, prospects, and what the news actually means.”🏒 Hosted by Kosta Papoulias (formerly of Montreal Hockey Talk/CBC Sports), he brings over 20 years of coaching experience to his unique views on the Montreal Canadiens and the NHL. From game previews, breaking news and post-game in-depth analysis, "Coach K" will give you a different take on the Habs and the NHL. 🥅 What you’ll get: - Daily Montreal Canadiens news & updates - Strategic analysis & coaching tips. - Fan driven discussion & daily polls. - Prospect bre
About PuckTalk MTL
Puck Talk MTL is a Canadian YouTube channel hosted by Kosta Papoulias, who goes by Coach K. The channel covers the Montreal Canadiens and the NHL through pre-game previews, post-game analysis, roster and prospect breakdowns, and live discussions with fans. Episodes often run long, with many over 20 minutes, and the channel uploads several times a week. The description states that Papoulias was formerly of Montreal Hockey Talk and CBC Sports and brings more than 20 years of coaching experience, according to the channel's own description.
The channel has about 5,250 subscribers and a median of roughly 3,400 views per video. Its audience is likely hockey fans in Canada and the United States, mostly adult men who follow the Canadiens closely. These figures are estimates based on channel data rather than verified analytics. Advertisers can expect audience numbers in the low thousands per video.
Sponsored integrations are quoted at $150 to $250 per video, which works out to about $20 to $35 per 1,000 median views. That is a CPM comparable to paid ads, where $10 to $30 is typical. Sports equipment, apparel and fan merchandise brands looking for a focused Canadiens audience should consider booking this channel.
Written from PuckTalk MTL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. PuckTalk MTL can edit or remove this page at any time.
Questions about PuckTalk
How much does Coach K charge for a sponsored video?
Puck Talk MTL's integration rate is estimated at $150 to $250 per video, based on a median of about 3,400 views and a range of $20 to $35 per 1,000 views. Rates are USD and reflect the channel's current metrics.
What does Puck Talk MTL post about on YouTube?
The channel covers the Montreal Canadiens and the NHL with pre-game previews, post-game analysis, roster debates and prospect breakdowns. Episodes appear several times a week and often include live fan discussion.
How do I contact Coach K for a brand deal?
The channel lists coachk@pucktalkmtl.com for sponsorship inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in montreal canadiens, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
| youth hockeyhockey coaching | 15k | – | $90–620 | 66 |