Starbooked

Puheenaihe (@puheenaihefi), a Finnish channel from Finland, publishes discussion content on politics, society, psychology and economics. It has about 61,100 subscribers, roughly 4,200 median views per video, and posts around 50 uploads a year, mostly short clips. Integrations are estimated at $150 to $250 per video.

Why brands book Puheenaihe

Finnish political debate audience with consistent Shorts reach

  • About 61,100 subscribers and 31 million lifetime views
  • Median 4,199 views per video across 30 recent uploads
  • Estimated $150 to $250 per video, roughly $4 to $8 CPM
Best forFinnish-language brand awarenessPublic-affairs and civic campaigns
Watch forPolitical content is high-risk for many consumer brands; review the topic before booking.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Society35%
Business and Finance20%
Formats
short vertical clips, podcast excerpts, studio discussion interviews
Tone
analytical, debate-driven
Language
FI
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 40 to 95 minutes for full episodes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Positive share of 30 comments
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutWhat is the party-polling outlook ahead of the next parliamentary election?How does Yle's public funding and editorial stance work?What do the economists argue about tax cuts and public spending?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
45%women
55%men
Countries
Finland90%
🇸🇪 Sweden3%
Estonia2%
LanguagesFinnish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Most recent titles centre on party polling, Yle funding and the Sydney Sweeney controversy, which places the content in contested political territory.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube61k4.2k50

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform12 / 20

Recent videos

▶Kotimainen tuotanto maksaa Ylelle neljä kertaa enemmän | Mar · 692 views▶Miksi Yle tarvitsee 2700 työntekijää? | Marit af Björkesten · 2.4k views▶Kokoomus vs persut, Puhos, eläkeiän nostaminen ja seksuaalir · 12k views

Last three uploads, latest today.

Suomen mielenkiintoisimmat keskustelut. Mainostajat: myynti@puhemedia.fi Podcast-tuotannot: myynti@puhemedia.fi Tiedottajat: tiedote@puhemedia.fi Yleisöpalaute: palaute@puhemedia.fi
Puheenaihe's own profile description on YouTube

Are you Puheenaihe? Claim or remove this profile.

About Puheenaihe

Puheenaihe is a Finnish-language discussion channel that publishes political, social and economic debate, mostly as short vertical clips cut from longer studio podcasts. The channel has about 61,100 subscribers, roughly 1,500 uploads, and posts around 50 videos a year. Its median video draws about 4,200 views, with Shorts making up most uploads.

The audience is estimated to be Finnish adults interested in current affairs, skewing toward the 25 to 44 range, though these figures are estimates rather than channel-reported data. Viewers tend to come for policy commentary, party polling and interviews with academics and journalists.

No sponsorships were seen in recent uploads. Based on the rate rule, a sponsored integration is estimated at $150 to $250 per video, a CPM of $4 to $8 for Shorts-heavy output, compared with $10 to $30 for paid ads. Brands with civic or public-affairs goals in Finland should consider this channel.

Written from Puheenaihe's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Puheenaihe can edit or remove this page at any time.

Questions about Puheenaihe

How much does Puheenaihe charge for a sponsored video?

Based on its median of about 4,200 views and Shorts-heavy output, an estimated sponsored integration costs $150 to $250 per video. Final rates depend on format and the brand's requirements, so confirm with the creator before booking.

What does Puheenaihe post about on YouTube?

Puheenaihe posts Finnish-language discussion on politics, society, economics and psychology. Most uploads are short clips cut from longer podcast-style studio conversations featuring journalists, academics and commentators.

How do I contact Puheenaihe for a brand deal?

Contact details for this channel's business inquiries are listed on its channel page. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in finnish politics, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
fin_topsu@fin_topsu · FI
finnish politicseconomics commentary16k3.9k$150–25034
Wohlstand für Alle@wohlstandfuralle · DE
economics commentarygerman politics62k17k$350–61068
MisesEconomics@miseseconomics · NO
economics commentarytesla criticism5.8k4.9k$150–25052
Vapauden liitto VL@vapaudenliitto · FI
finnish politicselection campaigns3.1k1.4k$150–25051
Swebbtv@swebbtv_se · SE
swedish politicscurrent affairs63k3.6k$150–25050
Tom Luongo@thomasluongo · US
financial marketsgeopolitics36k8.1k$160–28044