pure life diary
pure life diary (@purelifediary), a Japanese channel from Tokyo-based feppiness Inc. in Japan, makes Japanese-language videos on planner use, journaling and well-being habits. It has about 47,000 subscribers and roughly 2,300 median views per video, posting about 50 uploads a year. Sponsored integrations cost about $150 to $1,400 per video.
Japanese planner and well-being channel with steady engagement on self-reflection content
- About 47,000 subscribers with a top video near 51,000 views
- Median 2,296 views per video with 50 uploads in the last 365 days
- Sponsored integration range of about $150 to $1,400 per video, roughly $20 to $35 CPM
Brand fit report
Content
- Formats
- short vertical clips, mini seminars, talking-head explainers, planner walkthroughs
- Tone
- calm, reflective
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds for Shorts, 10 to 35 minutes for long-form
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- planners and stationery, self-care programs, books
- Affiliate links
- Yes
Recent descriptions link to the creator's own planner store and Amazon book listings, but no sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Midlife crisis' and 'Feeling stuck' address emotional topics but contain no concerning content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 47k | 2.3k | 50 |
Benchmark score: 46 / 100
Public rule, same for everyone. How it works.
Recent videos
▶「ちゃんとしなきゃ」をやめたい人へ。まじめな人ほど陥る「頑張りすぎの悪循環」と抜け出し方｜セルフ・コンパッショ · 8.1k views
▶pure life diaryミニセミナー：デイリーページ「きもちのふりかえり」 · 2.6k views
▶pure life diaryミニセミナー：開発者の手帳の使い分け 「TO BE用とTO DO用」 · 0 viewsLast three uploads, latest 8 days ago.
TO DOで忙しい日も、TO BEに立ち返る 自分が本来持っている感覚、感情を開き、大切にしたい価値観や自分らしさを活かして ありたい自分＝TO BEで生きていく。 自分のらしさを知って活かす方法、生きづらさの認知が変わる方法、手帳の使い方、ジャーナリング、 専門家との対談など、「TO BEで生きるを実践しウェルビーイングな習慣をつくる」を応援する番組です。 – このチャンネルは、「まじめながんばりやさんが感性をみがいて自分にやさしくなれる手帳」がコンセプトのpure life diary®の開発・販売、コーチング・セルフケアプログラム、コミュニティ運営などの対人支援を行うfeppiness株式会社の公式チャンネルです。 – ■メディア掲載 NHK『あさイチ』 読売テレビ『す・またん！ZIP」 ABEMA 雑誌『STORY』2023年3月号 雑誌『日経WOMAN』2023年11月号 新聞『日経新聞』『読売新聞』、『糸島新聞』 その他多数 ■著書 『人生の純度が上がる手帳術』ディスカバー21 ■開発者 本橋へいすけ feppiness株式会社 代表取締役 ライフコーチ コンサルタント コミュニティ運営 井上ゆかり feppiness株式会社プロジェクトマネージャー 内向型カウンセラー 著書『世界一やさしい内向型の教科書』他 取材や仕事に関するお問い合わせは 下記メー
About pure life diary
pure life diary is a Japanese YouTube channel run by feppiness Inc. that publishes planner tutorials, journaling exercises and well-being talks in Japanese. Its operators are described on the channel as Motohashi Heisuke, a life coach, and Inoue Yukari, a counselor, who develop the pure life diary planner. Recent uploads come at about one per day, many of them 60-second Shorts, alongside longer mini seminars.
The audience is estimated to be mostly Japanese women and adults in their 25 to 44 range who are interested in self-understanding and planner use. Typical videos draw about 2,300 median views, with occasional spikes above 40,000. These figures are estimates from channel data.
Indicative sponsored rates are about $150 to $1,400 per video, roughly $20 to $35 CPM for long-form content, compared with the $10 to $30 CPM typical of paid ads. Brands in stationery or self-care may find the channel a fit.
Written from pure life diary's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. pure life diary can edit or remove this page at any time.
Questions about pure
How much does pure life diary charge for a sponsored video?
Indicative sponsored rates are about $150 to $1,400 per video, based on median views and a $20 to $35 CPM for long-form content. Shorts-heavy uploads are priced lower. Final rates depend on format and usage rights.
What does pure life diary post about on YouTube?
The channel posts Japanese-language content on planner use, journaling, self-reflection and well-being habits. Formats include short clips, mini seminars and longer talks. Recent titles cover overthinking, perfectionism and motivation.
How do I contact pure life diary for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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