PureWow (@purewow) is a US lifestyle media brand covering fashion, beauty, food, drinks and wellness. Its YouTube channel has about 99,100 subscribers and a median of 978 views per video. It posts Shorts almost daily, around 50 in the last 90 days, and quotes sponsored-integration rates of roughly $150 to $250 per video.
Fall-ready recipe and fashion Shorts that reach nearly 1,000 viewers each
- About 99,100 subscribers and 147 million lifetime views on the channel
- Roughly 50 Shorts uploaded in the last 90 days, with median views near 978
- Top recent Shorts reach 1,900 to 2,500 views, including celebrity and fashion clips
Brand fit report
Content
- Formats
- recipe short, product roundup, red carpet clip, editor interview
- Tone
- upbeat, playful
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 45 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- kitchen gadgets, apparel, alcohol and cocktail ingredients
- Affiliate links
- Yes
Recent Shorts link to shoppable Linktree and Amazon product pages, such as 'How to cut your fruits quickly and easily #amazongadgets', but no sponsorship disclosures found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Alcohol-focused recipes such as 'Halloween Witches' Brew #shorts #cocktails' appear regularly, so alcohol-adjacent placements need review.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶It's officially butter and wine season #butter #wine #shorts · 816 views
▶Nothing like a fresh pickle after a long day of work 🥒 #sh · 889 views
▶Fashion Trends According to Fashionphile Founder Sarah Davis · 652 viewsLast three uploads, latest today.
Your shortcut to a life well-lived. Beauty, fashion, food, wellness...all that fun stuff! SUBSCRIBE TO PUREWOW: So you never miss a video, subscribe to PureWow's channel: https://youtube.com/purewow CHECK US OUT ON: Web: https://www.purewow.com/ TikTok: https://www.tiktok.com/@purewow Instagram: https://www.instagram.com/purewow/ Pinterest: https://www.pinterest.com/purewow/ Facebook: https://www.facebook.com/PureWow/ Twitter: https://twitter.com/purewow
About PureWow
PureWow is the YouTube Shorts channel of the US lifestyle brand PureWow, covering fashion, beauty, food, drinks and wellness. The channel posts short-form clips, mostly recipes, cocktail ideas, kitchen gadget finds, red carpet moments and editor interviews, and it uploads close to daily. Most recent Shorts run under 45 seconds, and the channel has about 99,100 subscribers and 147 million total views.
The audience is estimated to skew toward women aged 25 to 34 in the United States, though this is an estimate from content and not verified analytics. Viewers appear to be interested in recipes, outfit ideas and product discovery, and they often ask where to buy the items shown. The channel also links to shoppable pages in its descriptions.
Brands looking for a short, fast-moving lifestyle placement can book PureWow for product demos, kitchen gadgets, apparel or seasonal food campaigns. Based on median views of about 978 and Shorts rates of $4 to $8 per 1,000 views, the sponsored integration range is roughly $150 to $250 per video, a CPM of about $4 to $8 per 1,000 views. That compares with typical paid-ad CPMs of $10 to $30.
Written from PureWow's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. PureWow can edit or remove this page at any time.
Questions about PureWow
How much does PureWow charge for a sponsored video?
PureWow's rate is estimated at about $150 to $250 per Shorts video, based on a median of roughly 978 views. Shorts are priced at $4 to $8 per 1,000 median views, which is lower than long-form rates. Brands should confirm current pricing directly before booking.
What does PureWow post about on YouTube?
PureWow posts short-form videos about food, cocktails, fashion, beauty and celebrity moments. Common formats include recipe clips, kitchen gadget finds, red carpet coverage and interviews with its editors. Most videos run under 45 seconds.
How do I contact PureWow for a brand deal?
Contact details unlock on Starbooked for $0.80. PureWow can also be booked through Starbooked if the creator is boosted. Use the unlocked details to reach the team about campaign timing and format.
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