Purina Fancy Feast (@purinafancyfeast) is a brand channel from Purina, a pet food company, posting cat food product videos, Shorts and recipe-style ads. The channel has about 13,200 subscribers, 21.5 million lifetime views and a median of roughly 20,400 views per video. It uploads irregularly, about 3 videos a year, and rates run $150 to $250 per sponsored video.
Brand-owned cat food channel with 21.5 million lifetime views
- Median of about 20,400 views per video, with one Short reaching 14 million views.
- Roughly 13,200 subscribers, with the largest audience concentrated on Shorts.
- Shorts make up 38 percent of uploads, suited to fast product trials.
Brand fit report
Content
- Formats
- product showcase shorts, brand commercial, holiday fireplace loop
- Tone
- polished, warm
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- Fancy Feast
- Categories promoted
- cat food, pet products
- Affiliate links
- No
Recent uploads are brand-owned product videos such as '3 Types of #WetCatFood Your Cat Will Love #FancyFeast #Shorts', so the channel is itself the brand rather than a sponsored creator.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is brand-owned pet food advertising with no flagged titles, and the channel description links to community guidelines.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 53 / 100
Public rule, same for everyone. How it works.
Recent videos
▶3 Types of #WetCatFood Your Cat Will Love #FancyFeast #Short · 6.5M views
▶A Ray of Light in Every Bite: Cat Food that Shines · 14.1M views
▶Cozy Holiday Yule Log Fireplace Presented by Fancy Feast Fea · 3.1k viewsLast three uploads, latest 150 days ago.
Looking for new ways to delight your cat? Searching for the latest gourmet cat food? Can't get enough of that fabulous Fancy Feast white cat? Look no further than the Fancy Feast YouTube channel. Hungry for more? Try these other Fancy Feast communities: https://www.instagram.com/fancyfeastcatfood/ https://www.facebook.com/purinafancyfeast/ https://twitter.com/fancyfeast View our community guidelines here: http://www.purina.com/terms-and-conditions
About Purina Fancy Feast
Purina Fancy Feast is the official YouTube channel of the Fancy Feast cat food brand from Purina. The channel posts short product videos, Shorts featuring wet cat food textures and flavors, and occasional holiday and brand story pieces. Uploads are sparse, about three videos in the past year, and the channel has roughly 13,200 subscribers.
The audience is likely cat owners in the United States, skewing toward adults aged 25 to 44 (estimates, not platform data). Past collaborations include chef and TV personality Carla Hall, sourced from the channel's own video titles.
Independent creator rates would be $150 to $250 per sponsored video, roughly $20 to $35 CPM on long-form, or $4 to $8 CPM on Shorts, compared with typical paid ad CPMs of $10 to $30. Brands seeking cat food co-marketing should book this channel directly through Purina.
Written from Purina Fancy Feast's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Purina Fancy Feast can edit or remove this page at any time.
Questions about Purina
How much does Purina Fancy Feast charge for a sponsored video?
Purina Fancy Feast is a brand-owned channel, so there is no standard creator rate. Based on the channel's Shorts-heavy median views, an independent sponsored integration would be about $150 to $250 per video, but co-marketing terms would need to be negotiated with Purina.
What does Purina Fancy Feast post about on YouTube?
The channel posts product videos for Fancy Feast wet cat food, including Shorts on textures and flavors, Petites and Medleys entrees, and a holiday fireplace video for cats. Uploads are infrequent, with about three videos in the past year.
How do I contact Purina Fancy Feast for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this is a brand-owned channel, so partnership requests should go through Purina's marketing team.