Purpose (@purposeeconomy), a German channel run by the Purpose Group, publishes long-form talks and conference films on steward-ownership, a legal model that keeps companies independent and purpose-driven. It has about 1,200 subscribers and a median of roughly 160 views per video, with around 19 uploads a year. Sponsored integrations are estimated at $150 to $250 per video, and the channel is best suited to event and policy-related outreach.
Reach German and UK business audiences interested in purpose-driven ownership
- Median of about 160 views per video, with a 90th percentile near 380 views
- Roughly 19 uploads in the last 365 days, mostly from conference recordings
- Live stream of the SO:25 conference reached 776 views with 13 likes
Brand fit report
Content
- Formats
- conference recordings, panel discussions, interviews, short documentary films
- Tone
- informative, earnest
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 5 to 25 minutes, with some full-length live streams over 4 hours
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers ownership law and policy, including a government state secretary panel ("SO:25 | Frank Schwabe, German Parliamentary State Secretary of the Federal Ministry of Justice"), so political topics are present but not partisan.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.2k | 163 | 0 |
Benchmark score: 17 / 100
Public rule, same for everyone. How it works.
Recent videos
▶SXSW London 2026: Fireside Chat with Ben Cohen & Maike Kauff · 39 views
▶Fireside chat with Eric Ries (author of "The Lean Startup") · 177 views
▶SO:25 | Transition to Steward-Ownership | Simon Berkler, The · 91 viewsLast three uploads, latest 116 days ago.
Purpose Group Since coining the term steward-ownership and founding Purpose in 2015, our mission has been to make this idea known and accessible. Today, the Purpose Group continues to help unleash the potential of steward-ownership. We are a group of independent entities working in collaboration with steward-ownership forerunners, partners and allies with and for steward-ownership. Find out more on: https://purpose-economy.org/en/ https://steward-ownership.com Be in touch via: hello@purpose.ag
About Purpose
Purpose (@purposeeconomy) is the YouTube channel of the Purpose Group, a German network that coined the term steward-ownership in 2015. According to the company's website (purpose-economy.org), the group works through a non-profit foundation, consulting, and investment entities to make steward-ownership known and accessible. The channel publishes recordings of its SO:25 steward-ownership conference, panel discussions, interviews with founders and academics, and short explainer films.
The channel has about 1,200 subscribers and a median of roughly 160 views per video, so its audience is small and specialized. Based on content and language, viewers are likely business owners, investors, policy-minded professionals, and students, mostly in Germany and English-speaking Europe. These audience characteristics are estimates.
Sponsored placements are not visible on the channel, and the estimated rate is $150 to $250 per video because the audience is small. At this scale the implied CPM is about $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands in impact investing or ethical business services who want a focused B2B audience should consider booking.
Written from Purpose's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Purpose can edit or remove this page at any time.
Questions about Purpose
How much does Purpose charge for a sponsored video?
Based on its median of about 160 views, a sponsored integration is estimated at $150 to $250 per video, using the $20 to $35 per 1,000 views rate with a minimum floor. Rates are not publicly listed, so confirm terms directly with the channel.
What does Purpose post about on YouTube?
Purpose posts conference recordings, panel discussions, founder interviews, and short films about steward-ownership, a legal model that keeps companies independent and mission-driven. Recent uploads include the SO:25 conference series and talks on business succession and alternative finance.
How do I contact Purpose for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel lists a public email address for general enquiries in its About section, which you can use for press or partnership questions.
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YouTube and other creators in steward-ownership, ranked by score.
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|---|---|---|---|---|---|
Fördermittelberatung@kaischimmelfeder · DE | business fundinggrants and subsidies | 2.5k | 111 | $150–250 | 21 |
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Bribe, Swindle or Stealpodcast | financial crimeanti-corruption compliance | 5k | – | $40–200 | 74 |
Business for Good Podcastpodcast | sustainability businessimpact investing | 5k | – | $40–200 | 69 |