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Rann Utsav

@rannutsavofficial · IN · EN

Rann Utsav (@rannutsavofficial) is the official YouTube channel of India's Rann Utsav white desert festival in Kutch, Gujarat. It has about 8,900 subscribers and a median of 561 views per video, posting around one Short each week. Sponsored integration rate: $150 to $250 per video.

Why brands book Rann

Reach Indian travelers planning Kutch and Gujarat trips with short, scenic clips

  • Channel median of 561 views per video, with a top video at 45,084 views
  • Around 50 uploads in the past year, mostly vertical Shorts
  • Shorts-heavy audience suits low-cost, high-frequency travel placements
Best fortourism boards and travel operatorshospitality and accommodation brands
Watch forMedian views are low and the channel is an official tourism account, so it may not suit non-travel brands.

Brand fit report

Content

Topics, IAB taxonomy
Travel70%
Culture20%
Shopping10%
Formats
vertical short-form travel clips, tent and accommodation promos, cultural montages
Tone
scenic, promotional
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.6%
Likes and comments per view on recent videos
Audience asks aboutbest time to visit the Rann of Kutchhow to book Rann Utsav tent packageswhat to see and do in Kutch
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
50%women
50%men
Countries
🇮🇳 India85%
🇺🇸 United States5%
🇬🇧 United Kingdom3%
LanguagesEnglish 70%Gujarati 30%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
travel and tourism, accommodation
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own festival packages, such as a 'Rann Utsav 2026 I Kutch I Scenic views' video advertising a 25% tent sale.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is scenic travel and cultural material with no flagged topics; a video titled 'The Untold Partition Story' touches on history but is not sensational.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.9k56116
X–––
Instagram–––

Benchmark score: 26 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days16 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 3 days ago.

An Official account of India's Largest White Desert Festival Curating experiences with #RannKeRang Explore the Beauty of Rann of Kutch – Your Ultimate Travel Guide to Rann Utsav 2026-27 Season date 2026-27 1st Nov, 2026 to 7th March, 2027 Here lies a canvas of tents that showcase masterpieces of warm hospitality. Get ready to immerse yourselves with #RannKeRang and create #rannkikahaaniya. #RannUtsav #GujaratTourism #KutchRannUtsav #RannOfKutch #RannUtsav2026 #rannutsav2027 #rannkerang Stay connected with us! ► Like us on Facebook: https://www.facebook.com/OfficialKutchRannUtsav ► Fol
Rann Utsav's own profile description on YouTube

Are you Rann Utsav? Claim or remove this profile.

About Rann Utsav

Rann Utsav is the official YouTube channel for India's Rann Utsav white desert festival in the Rann of Kutch, Gujarat, operated by the festival organizers. The channel posts mostly short vertical videos about the White Rann, Kutch's villages and crafts, travel planning tips, and tent accommodation, about one Short a week. Its audience is estimated to be mostly Indian travelers planning trips to Gujarat, with some English-speaking viewers abroad. Viewers appear to be planning trips, so commercial intent is high. Median views are about 561 per video, with occasional spikes. Estimated sponsored integration rates are $150 to $250 per video, which works out to about $4 to $8 CPM on Shorts, below typical paid ad CPMs of $10 to $30. This channel suits travel and hospitality brands targeting Gujarat visitors.

Written from Rann Utsav's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Rann Utsav can edit or remove this page at any time.

Questions about Rann

How much does Rann Utsav charge for a sponsored video?

Estimated sponsored rates are $150 to $250 per video, based on the channel's median of 561 views and its Shorts-heavy format. Rates are estimates from public data and should be confirmed directly with the channel.

What does Rann Utsav post about on YouTube?

Rann Utsav mainly posts short vertical travel videos about the White Rann of Kutch, Gujarat, including best-time-to-visit guides, scenic clips, Kutchi culture, handicrafts and tent accommodation promotions. Most videos are under a minute long.

How do I contact Rann Utsav for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, and the rest can be reached via the channel's official links after unlocking.