RATIONAL AG (@rationalag), a Germany-based manufacturer of professional cooking systems, runs a corporate YouTube channel with about 57,800 subscribers and a median of 638 views per video. It posts roughly one upload per week, mostly recipes, product demos and customer stories, with a sponsored integration rate of $150 to $250 per video.
Professional kitchen audience reached through a manufacturer's channel of cooking demos
- About 57,800 subscribers across 3,969 videos since 2010
- Median of 638 views per video, with the top recent video at 2,849 views
- Roughly 50 uploads in the past year, so content stays current
Brand fit report
Content
- Formats
- product demonstration, recipe video, customer testimonial
- Tone
- professional, instructional
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- commercial kitchen equipment
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own RATIONAL products.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recipe and product content across the last 30 videos with no flagged titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 58k | 638 | 46 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Perfect Cinnamon Rolls in the iCombi Pro | Even Baking with · 419 views
▶Mission Bon Accueil | iCombi Pro and iVario Pro | RATIONAL · 123 views
▶Kaiserschmarrn for Oktoberfest: Large-Batch Cooking with iVa · 1.4k viewsLast three uploads, latest 1 days ago.
Welcome to the official RATIONAL channel where you can learn more about our cooking systems and kitchen appliances such as iCombi, iVario and ConnectedCooking. Content on social media reflects the status at the time of publication. For the latest information about our products, visit www.rational-online.com Discover videos from recipes to tips & tricks, on how to use and maintain our professional oven and our all-in-one tool combining stove, deep-fat fryer, pressure cooker and bain-marie. Further learn how to empower your professional kitchen with our digital kitchen management solution. RATI
About RATIONAL AG
RATIONAL AG is a German manufacturer of professional cooking systems, including the iCombi and iVario lines, and its YouTube channel is the company's main video showcase. The channel posts recipe demonstrations, product explainers, accessory walkthroughs and customer stories, with about 50 uploads over the past year. Most videos are short, many under a minute, and a few longer case studies run several minutes.
Viewers are mostly estimated to be foodservice operators, chefs and kitchen managers, with a German and English-speaking base and some Portuguese and French content. Median views sit around 638 per video, so reach is modest, but the audience is tightly focused on professional kitchens.
The channel does not run paid sponsorships. Brands wanting to reach commercial kitchen buyers can estimate rates at about $150 to $250 per video, which is a $20 to $35 CPM range on median views, compared with the typical $10 to $30 CPM for paid ads. It suits B2B kitchen equipment and foodservice suppliers.
Written from RATIONAL AG 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RATIONAL AG can edit or remove this page at any time.
Questions about RATIONAL
How much does RATIONAL AG charge for a sponsored video?
Based on its median of 638 views, a sponsored integration is estimated at $150 to $250 per video, which works out to a $20 to $35 CPM. The channel does not currently show any paid sponsorships, so rates are an estimate from public data.
What does RATIONAL AG post about on YouTube?
The channel posts recipe demonstrations, product explainers and accessory walkthroughs for its iCombi and iVario cooking systems. It also shares customer testimonials and company milestones such as its 40-year anniversary, mostly for professional kitchen audiences.
How do I contact RATIONAL AG for a brand deal?
Contact details for this channel are available on the Starbooked profile. Unlocking them costs $0.80. Boosted creators can be booked directly through Starbooked.
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