Starbooked

RAT STYLE江戸川 【革ジャン,インディアンジュエリー,エンジニアブーツ】

@ratstyle7056 · JA

RAT STYLE (@ratstyle7056), run by Rat from Edogawa, Tokyo, Japan, sells and reviews leather jackets, boots and Indian jewelry. The channel has about 3.1K subscribers, 1,837 median views and uploads most weekdays, mostly short clips. Brand deal rate: $150 to $250 per video, under $150 floors apply.

Why brands book RAT

Japanese menswear shop channel reaching leather and vintage apparel buyers

  • About 3.1K subscribers and 1,837 median views per upload across 50 uploads in 365 days
  • Shorts make up 82% of uploads, with median duration of 25 seconds
  • Estimated CPM at $20 to $35 per 1,000 views for long-form, or $4 to $8 for Shorts-heavy output
Best forleather goods and apparel launchesvintage and workwear brands targeting Japan
Watch forAudience and rate estimates rest on channel metrics; Japanese-language content limits reach outside Japan.

Brand fit report

Content

Topics, IAB taxonomy
Fashion85%
Hobbies & Interests15%
Formats
short product reviews, new arrival showcases, trade show recaps
Tone
knowledgeable, casual
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement0.5%
Likes and comments per view on recent videos
Audience asks abouthow a specific leather jacket or boot model fits and ageswhere to buy featured brands in Japanhow to care for and break in leather
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
15%women
85%men
Countries
🇯🇵 Japan90%
LanguagesJapanese 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
leather jackets, leather boots, indian jewelry, menswear
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes the shop's own stocked brands, such as FINE CREEK LEATHERS, BILTBUCK and HIGHLARGE LEATHERS.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product reviews and trade show recaps with no flagged content in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.1k1.8k50
Instagram–––

Benchmark score: 81 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

東京都江戸川区で革ジャンを中心にデニム製品や インディアンジュエリーなど長きに渡り愛用頂き 経年変化や愛着を深め、より楽しんで頂ける 商品のセレクト・ご案内させて頂いております。 また当チャンネル内では洋服以外にもプライベートバイク動画など沢山の情報をお届け中です!!! お気軽にチャンネル登録よろしくお願い致します。 ◾️お取り扱いブランド FINE CREEK LEATHERS / FINE CREEK &Co. MOSSIR / CWORKS / BILTBUCK / ATTRCTIONS WEAREMASTERR / HIGHLARGE LEATHERS The Groovin High / 池之端銀革店 / Dry Bones ▪️Shop Info 〒133-0054 東京都江戸川区上篠崎2丁目8-12 TEL 03-6684-9713 /13:00〜19:00 /水曜日定休 ▪️お問い合わせ・ご予約・ご質問等は ( y.ratstyle2019@gmail.com ) 上記アドレス宛、Rat までお気軽にどうぞ!!! ▪️オンラインストアTOPページはこちらから☟ http://ratstyle2019.cart.fc2.com/ ▪️Instagramアカウントはこちらから☟ https://www.instagram.c
RAT STYLE江戸川 【革ジャン,インディアンジュエリー,エンジニアブーツ】's own profile description on YouTube

Are you RAT STYLE江戸川 【革ジャン,インディアンジュエリー,エンジニアブーツ】? Claim or remove this profile.

About RAT STYLE江戸川 【革ジャン,インディアンジュエリー,エンジニアブーツ】

RAT STYLE is a Japanese YouTube channel run by Rat, a menswear shop operator in Edogawa, Tokyo, that covers leather jackets, boots, denim and Indian jewelry. The channel posts mostly short clips of new arrivals, product reviews and trade show recaps, with one or two uploads a day recently. Viewers are mostly Japanese men in their late twenties to forties interested in vintage-style leather. These audience figures are estimates based on channel content and are not verified data.

The channel has about 3,100 subscribers and a median of 1,837 views per video. Its brand work comes from the shop's stocked brands, with no sponsorship disclosures in the last 50 videos. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM per 1,000 median views for long-form, compared with the $10 to $30 CPM typical for paid ads. Brands selling leather apparel or boots to Japanese buyers may find it a good fit.

Written from RAT STYLE江戸川 【革ジャン,インディアンジュエリー,エンジニアブーツ】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RAT STYLE江戸川 【革ジャン,インディアンジュエリー,エンジニアブーツ】 can edit or remove this page at any time.

Questions about RAT

How much does RAT STYLE charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on median views and the channel's short-form format. Final pricing depends on format and deliverables. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does RAT STYLE post about on YouTube?

RAT STYLE mostly posts short Japanese-language clips reviewing leather jackets, engineer boots, denim and Indian silver jewelry. It also covers new arrivals and trade show visits from the Edogawa shop.

How do I contact RAT STYLE for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so reach out via the platform to start a brand deal conversation.

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