Starbooked

Rätt Rätt (@rattratt) is a Swedish food testing channel run by Amir Kheirmand, a 2014 Sveriges Mästerkock winner and founder of Schysst käk. The channel has about 44,900 subscribers and a median of roughly 25,800 views per video. It has not uploaded since 2021. Indicative sponsored rate is $520 to $900 per video.

Why brands book Rätt

Swedish food tester with 44,900 subscribers and blind taste tests grocery shoppers trust

  • Median of about 25,800 views per video across 285 uploads.
  • Ranked product tests such as nuggets, matjessill and hamburger cheese drive comment discussion.
  • Indicative rate of $520 to $900 per video, roughly $20 to $35 CPM, versus $10 to $30 CPM for paid ads.
Best forgrocery and frozen food launches in Swedenfast food menu promotionskitchen appliance demos
Watch forNo upload in the last year, so current audience engagement is unverified and the rate should be confirmed.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
blind taste-test comparisons ranked by points, recipe demonstrations, fast food and new product reviews
Tone
playful, opinionated
Language
Swedish
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 17 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 28 comments
Engagement1.6%
Likes and comments per view on recent videos
Audience asks aboutwhich product tests besthow to cook a recipe shown in the videowhich budget grocery item is worth buying
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
50%women
50%men
Countries
🇸🇪 Sweden90%
LanguagesSwedish 100%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
own food brand (Schysst käk)
Affiliate links
No

Descriptions of recent videos state 'I mina videos förekommer reklam för andra bolag Schysst käk', which refers to the creator's own food company rather than third-party sponsors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions cover food tests, recipes and fast food reviews with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube45k26k0

Benchmark score: 59 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform9 / 20

Recent videos

▶Bästa Nuggets - Sveriges största test av Nuggets · 54k views▶On the road - Jag och Mange Schmidt käkar korv på Sibylla · 24k views▶NYHETER - Vi testar elva veganska nyheter · 12k views

Last three uploads, latest 2031 days ago.

I Rätt rätt testar jag alltifrån köttbullar och fryspizza till stavmixers och degblandare. Jag som gör alla tester heter Amir Kheirmand och är vinnaren av Sveriges Mästerkock 2014 och grundare av livsmedelsföretaget "Schysst käk". Jag är också författare till "Världens bästa mat", SMART Skräpmat" och "SMART Vardag". Har du en produkt som du vill att jag ska testa eller har du en förfrågan kring samarbete så maila mig på amir@kheirmand.com Du når mig även på Facebook, Instagram och Pinterest!
Rätt Rätt's own profile description on YouTube

Are you Rätt Rätt? Claim or remove this profile.

About Rätt Rätt

Rätt Rätt is a Swedish YouTube channel run by Amir Kheirmand, a 2014 Sveriges Mästerkock winner and founder of the food company Schysst käk. The channel tests grocery products, fast food and recipes through ranked blind taste comparisons, often featuring co-hosts such as Mange Schmidt and Praktikant Johanna. The channel has 44,900 subscribers and 285 uploads.

The audience is estimated to be mostly Swedish adults aged 25 to 44 who shop for everyday groceries and look for practical value. These figures are estimates, not platform data. Median views sit near 25,800 per video, with the strongest uploads reaching above 50,000.

A sponsored integration is indicatively priced at $520 to $900 per video, roughly $20 to $35 CPM, compared with $10 to $30 CPM for paid ads. Brands launching food products in Sweden may want to consider this channel, though the lack of recent uploads should be confirmed before booking.

Written from Rätt Rätt's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Rätt Rätt can edit or remove this page at any time.

Questions about Rätt

How much does Amir Kheirmand charge for a sponsored video?

Indicative rates are $520 to $900 per video, based on a median of about 25,800 views at $20 to $35 per 1,000 views. The rate is a calculated estimate and should be confirmed directly with the creator before planning a campaign.

What does Amir Kheirmand post about on YouTube?

The Rätt Rätt channel posts Swedish food product tests, blind taste comparisons of grocery items, fast food reviews and home cooking recipes. Videos are typically 8 to 17 minutes long and often feature co-hosts.

How do I contact Amir Kheirmand for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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