Starbooked

Razonet Digital (@razonetdigital) is the YouTube channel of Razonet, a Brazilian digital accounting and business platform. It has about 2,000 subscribers and a median of 30 views per video, with roughly 17 uploads in the last 90 days, mostly short vertical clips. Sponsored integrations cost about $150 to $250 per video.

Why brands book Razonet

Brazilian business-owner audience for accounting and fintech brands

  • About 2,020 subscribers and 436,858 lifetime views across 234 videos.
  • Median of 30 views per video, so sponsored placements are priced per 1,000 median views at a low base.
  • Vertical short-form focus: 58% of videos are Shorts, with a 56-second median duration.
Best forB2B SaaS awarenessaccounting and fintech lead generation
Watch forMedian views are very low, so reach per video is small; campaigns should expect modest volume.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Finance20%
Technology & Computing10%
Formats
vertical short explainer, product feature demo, talking-head tip
Tone
informative, promotional
Language
Portuguese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement2.0%
Likes and comments per view on recent videos
Audience asks abouthow to open a CNPJ and choose a MEI planhow the 2027 IBS and CBS tax changes affect invoiceshow to use the Razonet app for invoices and payroll
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
40%women
60%men
Countries
🇧🇷 Brazil95%
LanguagesPortuguese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
accounting services, business software, business banking
Affiliate links
No

The channel promotes its own Razonet services, for example 'Planos para MEI. Abra seu CNPJ com a Razonet.', but the dossier shows no third-party sponsorship disclosures; the 'btgpactual' hashtag on 'Como abrir uma empresa em até 10 dias' is not a sponsorship confirmation.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions are about accounting, taxes and company management, with no flagged content; 'FIM DA ESCALA 6X1' touches on a labor policy debate but is presented neutrally.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2k3017
Instagram–––

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1 days ago.

Somos uma plataforma completa para empreendedores, com soluções em organização financeira, contábil e jurídica, além de conta digital, crédito e gestão do negócio.🚀 -------------------------------------------------------- Site: https://www.razonet.com.br/ Instagram: https://www.instagram.com/razonetdigital/ LinkedIn: www.linkedin.com/company/razonet-contabilidade-digital/
Razonet Digital's own profile description on YouTube

Are you Razonet Digital? Claim or remove this profile.

About Razonet Digital

Razonet Digital (@razonetdigital) is the YouTube channel of Razonet, a Brazilian digital accounting and business platform based in Brazil. The channel posts short vertical videos, mostly under a minute, explaining MEI and Simples Nacional rules, tax reform changes, company formation and the Razonet app's features such as its AI assistant, invoice tools and payroll module. Per the company's website, Razonet offers accounting, legal and digital banking services for small businesses.

The channel has about 2,000 subscribers and a median of 30 views per video, with roughly 17 uploads over the last 90 days. Audience estimates are inferred from the Portuguese-language content and are not platform-reported; viewers are likely Brazilian small business owners, self-employed workers and MEI founders. Sponsored integrations are estimated at $150 to $250 per video, which is a range of $20 to $35 per 1,000 median views because the channel is long-form-led in its tax explainers but Shorts-heavy overall; paid ads for comparison typically run $10 to $30 CPM.

Brands selling accounting software, business banking or company formation to Brazilian entrepreneurs are the best fit for this channel. Its low view counts mean it suits targeted awareness rather than mass reach.

Written from Razonet Digital's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Razonet Digital can edit or remove this page at any time.

Questions about Razonet

How much does Razonet Digital charge for a sponsored video?

Razonet Digital's estimated sponsored rate is $150 to $250 per video, based on its median of 30 views per video. Brands should confirm the current rate directly, since the channel has not published one. Contact details unlock on Starbooked for $0.80.

What does Razonet Digital post about on YouTube?

Razonet Digital posts short Portuguese videos about accounting, tax rules for MEI and Simples Nacional, company formation and features of the Razonet app. Most videos run under a minute, and recent topics include the 2027 IBS and CBS invoice changes and an AI assistant feature.

How do I contact Razonet Digital for a brand deal?

The channel lists the Razonet website and Instagram in its description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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