Razor Russia (@razorrussia) is the official YouTube channel of Razor, a Russia-based store and official distributor of Razor scooters in Russia. It shows scooter and electric bike product reviews and launches. The channel has about 5.6 thousand subscribers and a median of roughly 2 thousand views per video. It has been inactive since 2023. Estimated rate is $150 to $250 per video.
Russian scooter and kids' e-bike brand channel with steady product-review audience
- Median of about 2,058 views per video across the last 30 uploads
- Top video reached 10,501 views, showing demand for kids' electric bikes
- Only 0 uploads in the last 365 days, so the channel is currently inactive
Brand fit report
Content
- Formats
- product review, product launch announcement, trade fair coverage
- Tone
- informational, promotional
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 1 to 3 minutes
Audience
Commercial
- Brands seen
- Razor
- Categories promoted
- kick scooters, electric scooters, kids electric bikes
- Affiliate links
- No
The channel is the brand's own channel, so its product videos are owned promotion rather than sponsorship; the descriptions link to razor-russia.ru for ordering.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent videos are product reviews and trade fair coverage with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5.6k | 2.1k | 0 |
Benchmark score: 47 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🏍 НОВИНКА 2023! Детский мини электробайк MX125 · 2.4k views
▶ООО "ЭКО-ФАН" с брендом Razor на выставке Мир Детства 2021 · 949 views
▶Обзор Razor A Light Up - самого легкого детского складного с · 2.4k viewsLast three uploads, latest 1211 days ago.
Официальный YouTube канал МАГАЗИНА САМОКАТОВ RAZOR-RUSSIA.ru Самокаты для взрослых, самокаты для детей, детские электросамокаты - основная специализация компании RAZOR. Здесь можно купить самокат с доставкой и самовывозом. Наши магазины самокатов: Москва, Волгоградский проспект, 21 строение 6 Санкт-Петербург, ул. Достоевского, 28Б Магазины работают ежедневно с 10:00 до 20:00 Для коммерческих запросов: ik@razor-russia.ru +7(495)518-36-99 Компания ООО "ЭКО-ФАН" является официальным дилером и дистрибьютором Razor на территории РФ. Высокое качество оригинального товара - гарантированно! Получи
About Razor Russia
Razor Russia is the official YouTube channel of the Razor store and distributor in Russia. It publishes product reviews and launch videos for Razor kick scooters, folding city scooters, kids' electric bikes and drift karts. Most videos are short, usually between one and three minutes, and feature product photography and voiceover rather than on-camera hosts.
The audience is probably Russian-speaking parents of young children and adults shopping for their own scooters. These are estimates from channel metadata and comments, not measured data. Median views are about 2 thousand per video, and the channel has roughly 5.6 thousand subscribers. Uploads stopped after 2023.
Brand work is limited because the channel belongs to the brand. Estimated sponsored rates are $150 to $250 per video, based on median views and long-form pricing at $20 to $35 CPM, compared with typical paid ad CPMs of $10 to $30. Brands selling kids' mobility products into Russia may find the audience fits their goals.
Written from Razor Russia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Razor Russia can edit or remove this page at any time.
Questions about Razor
How much does Razor Russia charge for a sponsored video?
Based on median views of about 2,058, the estimated rate is $150 to $250 per video. Final pricing depends on the integration. Contact details unlock on Starbooked for $0.80.
What does Razor Russia post about on YouTube?
The channel posts short product reviews and launch videos for Razor kick scooters, electric scooters and kids' electric bikes. Most videos run one to three minutes and are in Russian. The channel has been inactive since 2023.
How do I contact Razor Russia for a brand deal?
The channel lists a commercial contact email and phone number in its description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.
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