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Разрабы is a Russian-language YouTube channel of about 29,700 subscribers, run from Russia, that makes long-form IT talk shows and interviews for software developers. Its median video gets roughly 1,900 views, uploads are sporadic (two videos in the past year), and sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $40 to $65 per video.

Why brands book Разрабы

Reach Russian-speaking developers and hiring managers through long, engaged interview talks

  • Median video views of about 1,861 across the last 30 uploads, with the top recent video at 14,918 views
  • Engagement rate of 4.2 percent and a like rate of 3.9 percent, well above typical short-form averages
  • Median runtime near 50 minutes gives a brand a long, attentive segment for a native ad read
Best fordeveloper tools and cloud infrastructureIT courses and career programstechnical recruiting
Watch forUpload pace has slowed to two videos in the past year, so scheduling depends on the creator.

Brand fit report

Content

Topics, IAB taxonomy
Careers45%
Technology & Computing40%
Business & Finance15%
Formats
long-form interviews, podcast-style discussions, video series
Tone
conversational, candid
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
25 to 75 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement4.2%
Likes and comments per view on recent videos
Audience asks abouthow to get a first or next developer jobhow technical interviews are runwhich skills matter in the current IT market
Age
25%18-24
45%25-34
22%35-44
8%45+
Gender
25%women
75%men
Countries
Russia80%
Kazakhstan5%
Belarus5%
Ukraine5%
Other5%
LanguagesRussian 100%

Commercial

7%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
SelectelSpaceWebSM LABTutorTop
Categories promoted
cloud and hosting services, online programming courses, IT employment and recruiting
Affiliate links
No

The video 'Как собеседуют архитекторов' carries a TutorTop course discount in its description with an advertising marking, and 'Как разрабатывают облака и кого для этого нанимают' is sponsored by Selectel.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The channel describes its IT news show as having humor and no censorship, and the video 'Дело Аарона Шварца' covers a federal prosecution, so profanity risk is moderate and content is not tailored for children.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube30k1.9k0
X–––

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform6 / 20

Recent videos

Last three uploads, latest 300 days ago.

Здесь разрабы делают топовый нетехнический контент для разрабов Прожектор Робапайка — подкаст, где обсуждают IT-новости. С юмором и без цензуры Как мы попали в IT — самые опытные, влиятельные и известные разрабы рассказывают, как начинали путь в индустрии Frontend Weekend — видеоверсия легендарного подкаста Андрея Смирнова Неназванное шоу Фила Ранжина — ведущий культового подкаста «Мы обречены» помогает с карьерой разрабам, зашедшим в тупик По вопросам сотрудничества пишите на почту – myobrecheny@gmail.com Или сразу в телеграм @aaantooon Телеграм-канал "Разрабы", тут весь движ, общение и
Разрабы's own profile description on YouTube

Are you Разрабы? Claim or remove this profile.

About Разрабы

Разрабы is a Russian-language YouTube channel with about 29,700 subscribers and roughly 115 videos, focused on non-technical content for software developers. The channel runs several series: a tech news podcast, interviews about how people entered the IT industry, a career coaching format, and video versions of established developer podcasts. Episodes are long, with a median length near 48 minutes, and the median video draws about 1,900 views.

The audience is estimated to be mostly Russian-speaking developers and IT professionals aged 25 to 34, concentrated in Russia with a smaller share in neighboring countries. These figures are estimates based on the content and public channel data, not verified analytics. The channel has run sponsored segments from cloud, hosting, and online course providers, with an estimated rate of $20 to $35 per 1,000 median views for long-form videos. That works out to roughly $40 to $65 per video, which compares with a typical paid ad CPM of $10 to $30.

Brands selling developer tools, cloud infrastructure, or IT career programs to a Russian-speaking technical audience should consider this channel. Upload frequency is currently low, so plan bookings around the creator's schedule.

Written from Разрабы's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Разрабы can edit or remove this page at any time.

Questions about Разрабы

How much does Разрабы charge for a sponsored video?

Based on a median of about 1,861 views and the standard long-form rate, a sponsored integration is estimated at $40 to $65 per video. Rates are estimates and depend on format and timing. Contact details unlock on Starbooked for $0.80.

What does Разрабы post about on YouTube?

The channel publishes long Russian-language interviews and talks for software developers covering careers, hiring processes, IT news, and industry trends. Series include a tech news podcast, developer career stories, and interview breakdowns.

How do I contact Разрабы for a brand deal?

The channel lists an email for partnership inquiries in its description and a Telegram contact for collaborations. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.