Bassie (@realbassiesa) is a South African amapiano artist with 94,600 subscribers and about 58,000 median views, posting mostly official audio, lyric videos and music videos in Zulu. Uploads are irregular, about six in the past year. Estimated rate is $1,170 to $2,040 per video. The 2024 video Kwelanga 2.0 reached 29.7 million views.
Amapiano artist whose Kwelanga 2.0 video reached 29.7 million views.
- Kwelanga 2.0 passed 29.7 million views in 2024, proof the audience can scale on a hit.
- Median video draws about 58,000 views from 94,600 subscribers.
- Three new videos in the last 90 days, led by Ekhaya at over 600,000 views.
Brand fit report
Content
- Formats
- official audio, lyric videos, music videos
- Tone
- smooth, upbeat
- Language
- ZU
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 5 to 7 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the descriptions promote label releases such as the Warner Music Africa link on Kwelanga.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Utshwala' (which translates to alcohol) hint at a drinking theme, but nothing else is flagged and the content is music releases.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 95k | 58k | 3 |
Benchmark score: 72 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Bassie x Eemoh x Sam Kotkot - Ekhaya (Behind The Lyrics) · 3.7k views
▶Bassie x Eemoh x Sam Kotkot - Ekhaya (Lyric Video) ft Axdy B · 106k views
▶Bassie x Eemoh x Sam KotKot - Ekhaya ft Axdy Beats AU & Nel · 604k viewsLast three uploads, latest 22 days ago.
Hello and welcome to the official YouTube channel of Real Bassie. Here you can enjoy exclusive content and official releases. Please remember to subscribe to support the channel. Thank you. Bookings: Bookings@aurorablack.africa
About Bassie
Bassie (@realbassiesa) is a South African amapiano artist whose channel carries official audio, lyric videos and music videos, mostly in Zulu. Videos typically run five to seven minutes. The channel has 94,600 subscribers and has posted about six times in the past year, three of those in the last 90 days.
Viewership depends heavily on hits. The median video draws about 58,000 views, but Kwelanga 2.0 reached 29.7 million views in 2024, and Ekhaya passed 600,000 views in September 2026. Audience figures on Starbooked are estimates based on language and content, not platform analytics, and probably center on South African listeners. No sponsorship disclosures were found in recent uploads.
A sponsored integration is estimated at $1,170 to $2,040 per video, based on $20 to $35 per 1,000 median views. That CPM of $20 to $35 compares with $10 to $30 for typical paid ads. Bassie suits music, beverage, fashion and youth lifestyle brands, and teams planning a South African launch or release tie-in.
Written from Bassie's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Bassie can edit or remove this page at any time.
Questions about Bassie
How much does Bassie charge for a sponsored video?
Starbooked estimates $1,170 to $2,040 per sponsored video, based on $20 to $35 per 1,000 median views (about 58,000). That equals a CPM of $20 to $35, versus $10 to $30 for typical paid ads.
What does Bassie post about on YouTube?
Amapiano music in Zulu: official audio, lyric videos and music videos, usually five to seven minutes long. The channel posts irregularly, around six videos in the past year, tied to single and album releases.
How do I contact Bassie for a brand deal?
A booking email is listed on the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked, which avoids negotiating by email.
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