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Red Thread is a true crime and investigative podcast hosted by Jackson and Jordan, covering cryptids, conspiracies, cults and internet-culture controversies. It has 135 episodes released roughly weekly, with a median length near 97 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a rate of about $360 to $2,000 per host-read mid-roll ad. One distinctive detail is its frequent deep dives into online personalities and scandals.

Why brands sponsor Red Thread

Weekly investigative true crime with a loyal, highly rated audience of over 1,400 listeners' ratings

  • Apple Podcasts shows 1,425 ratings with a 4.8 average, a strong signal of an engaged listener base.
  • Consistent weekly releases across 135 episodes give a predictable placement schedule.
  • Long episodes around 97 minutes median allow multiple mid-roll ad positions.
Best forgaming and streaming productsconsumer tech and subscription appsbrands seeking a true crime and internet culture audience
Watch forContent covers graphic crimes and controversial figures, so brand suitability review is advisable before booking.

Brand fit report

Content

Topics, IAB taxonomy
True Crime55%
Conspiracy20%
Society and Culture15%
Technology and Computing10%
Formats
co-hosted banter, narrative, investigative deep dive
Tone
investigative, irreverent
Language
English
Production
Clean, edited audio
Typical length
70 to 100 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 1,425 Apple Podcasts ratings (band 1,000 to 5,000 ratings, roughly 20,000 to 80,000 downloads), show under two years old so no upward shift, 137 episodes, weekly cadence, long episodes and Podcast Index popularity 9 consistent with that band.
Audience asks aboutWhat is the truth behind this cryptid, cult or conspiracy?How did this internet personality fall from fame?What happened in this unsolved or notorious crime?
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
35%women
65%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description and funding links are empty.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultmedium
Drugslow
Violencemedium
Politicsmedium

Titles reference sexual and violent crimes ("The Lolicon Epidemic", "His Deplorable Crimes", "The Wanda Beach Murders"); the feed is not flagged explicit but content covers mature subjects.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 98 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Welcome to The Red Thread, a podcast series where Jackson and Jordan investigate the peculiar space just beyond reality. Cryptids, Conspiracies, Cults and more are on the investigation board and nothing is off limits. What will they discover? There's only one way to find out...
Red Thread's own show description from the podcast feed

Do you make Red Thread? Claim or remove this page.

About Red Thread

Red Thread is a true crime and investigative podcast hosted by Jackson and Jordan, who examine cryptids, conspiracies, cults and internet personalities. The show publishes roughly weekly, with episodes that run a median of about 97 minutes, and it has released 135 episodes since November 2023. The show's Apple Podcasts listing shows 1,425 ratings with a 4.8 average, and the show is hosted on Megaphone.

Listeners on the show's Apple listing and feed are estimated to skew toward adults aged 18 to 34 and toward men, with most listeners likely in the United States. These audience figures are estimates based on rating volume and show metadata, not published download data. No sponsors are named in the feed or Apple listing.

Estimated downloads are 20,000 to 80,000 per episode, which corresponds to roughly $360 to $2,000 for a host-read mid-roll ad. Brands in gaming, consumer tech and subscription services who want an engaged true crime audience are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Red Thread can edit or remove this page at any time.

Questions about Red Thread

How much does Red Thread charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll ad, based on estimated downloads of 20,000 to 80,000 per episode. Final pricing depends on episode placement and terms agreed with the show.

What is Red Thread about?

Red Thread is a true crime podcast where hosts Jackson and Jordan investigate cryptids, conspiracies, cults and internet personalities. Episodes are released roughly weekly and run about 80 to 100 minutes.

How do I contact Red Thread about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

Similar creators

Podcast and other creators in true crime, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
comedytrue crime50k–$360–2000100
paranormalcryptids5k–$40–20029
true crimeparanormal50k–$360–200087
paranormalcryptids15k–$90–62087
conspiracycombat sports5k–$40–20077
true crimeinternet culture15k–$90–62077