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Red Latina (@redlatinastl) is a St. Louis based Spanish language news channel in the United States, run by Red Latina Communications, Inc. It publishes daily local, national and immigration news for the Hispanic community. It has about 1,100 subscribers and a median of 20 views per video, with around 50 uploads in the past 90 days, mostly short clips. Sponsored integrations are priced at $150 to $250 per video.

Why brands book Red

Daily Spanish news reaching St. Louis Hispanic households

  • Channel has about 1,120 subscribers and 339,748 lifetime views across 988 videos.
  • Median video views sit at 20, so pricing should be set on Shorts rates.
  • Publishes around 50 videos in the last 90 days, roughly four per week.
Best forlocal St. Louis serviceshealth and insurance informationcommunity event promotion
Watch forViews are very low per video, so reach from YouTube alone is limited; the publisher also runs a magazine and radio.

Brand fit report

Content

Topics, IAB taxonomy
News70%
Politics15%
Society15%
Formats
short news clips, daily news updates, community event coverage
Tone
informative, community-focused
Language
Spanish
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment55/100
Positive share of 50 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutwhat is happening in St. Louis this weekhow immigration policy changes affect familieshow to access Medicaid and local services
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇲🇽 Mexico5%
Other5%
LanguagesSpanish 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent news clips cover violence and crime, such as the Missouri execution protocol and a police shooting of a 17-year-old in St. Louis, and political topics such as immigration enforcement.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.1k2050

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 4 days ago.

Red Latina Communications, Inc. www.redlatinastl.com Red Latina (Latin Network) is the leading and most influential media platform, created by and for the Hispanic community in the greater St. Louis area and surrounding regions of Illinois. Since 2000, we have been the #1 choice for media communications, consistently reaching a loyal audience of over 72,000 readers. We are deeply committed to serving the evolving needs of our community in an increasingly globalized and technology-driven world. Our wide range of services includes a bilingual magazine, daily news updates, a strong social media
Red Latina's own profile description on YouTube

Are you Red Latina? Claim or remove this profile.

About Red Latina

Red Latina is a Spanish language news channel based in St. Louis, Missouri, operated by Red Latina Communications, Inc. Since 2000 the company has published a bilingual magazine, daily news, a website and radio programming for the Hispanic community in the greater St. Louis area and parts of Illinois. The YouTube channel posts mostly short news clips, usually under a minute, with local stories, national news and immigration updates.

The channel has about 1,100 subscribers, with median video views around 20, so its YouTube reach is small compared with the publisher's stated print and digital audience of over 72,000 readers. Audience estimates suggest a mostly US based Spanish speaking audience, with older adults making up a large share. The company's own description, not independently verified, is the source for these audience figures.

Brands who want to reach Spanish speaking households in St. Louis can book a sponsored video or ad read at an estimated $150 to $250 per video. On a per 1,000 view basis, that is a CPM of $20 to $35 per 1,000 views, which is above typical paid ad CPMs of $10 to $30, so the value depends on whether the audience matches the brand. Local service providers, health and insurance brands, and community organizations are the best fit.

Written from Red Latina's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Red Latina can edit or remove this page at any time.

Questions about Red

How much does Red Latina charge for a sponsored video?

Red Latina's sponsored integrations are estimated at $150 to $250 per video, based on its short clips, which have a median of 20 views. Rates are an estimate from Starbooked's rate rule, not a published price list. Contact details unlock on Starbooked for $0.80.

What does Red Latina post about on YouTube?

Red Latina posts short Spanish language news clips covering St. Louis local news, national politics, immigration, health and community events. Most videos run under a minute and are published several times a week. The channel is aimed at the Hispanic community in the greater St. Louis area.

How do I contact Red Latina for a brand deal?

Red Latina lists its publisher contact in the channel description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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