Reinvent Money
Paul Buitink (@reinventmoney) is a Dutch finance interviewer based in the Netherlands who runs the Reinvent Money channel, with about 83,800 subscribers and median views near 21,200. He posts roughly one long interview a week, mostly with economists and macro commentators. Sponsored integrations are estimated at $420 to $740 per video, based on the channel's median views.
Dutch gold-and-macro interview show with 21,000 median views per video
- Median of about 21,200 views per video across 175 uploads and 7.9 million total views
- Roughly 50 uploads a year, with 13 in the last 90 days
- Sponsored integration estimated at $420 to $740 per video, about $20 to $35 CPM
Brand fit report
Content
- Formats
- long-form interview podcast, short interview clips, talking-head discussion
- Tone
- analytical, skeptical
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 35 to 50 minutes (median about 40 minutes), with Shorts about one-third of uploads
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- precious metals
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos. The channel description names Holland Gold, the host's own precious metals business, which is a self-promotion relationship rather than a sponsorship.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Discussion of geopolitics, war and nuclear risk in titles such as "Truth about Nuclear War" is serious rather than graphic, but the political content is heavy and partisan in places.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 61 / 100
Public rule, same for everyone. How it works.
Recent videos
▶“The Crisis Is Right Now” | Debt, the AI Bubble, Housing & G · 5.5k views
▶Who Blew Up Nord Stream? WSJ’s Bojan Pancevski on the $20 Bi · 3.4k views
▶"That's Just Fascism!" - Mark Thornton on Why AI, Bond Yield · 8.4k viewsLast three uploads, latest today.
Welcome to reinvent.money where I conduct insightful interviews with leading experts in finance and geopolitics in order to improve public understanding of our financial system and to take the right investment decisions. I've been active in both the mainstream and alternative finance space, having worked at a bank, credit insurance company, gold companies and a Bitcoin exchange. I was also one of the driving forces behind the campaign to establish a full reserve bank in The Netherlands, called depositobank. Currently I'm co-owner and managing director of Holland Gold and the Aunexum Precious
About Reinvent Money
Reinvent Money is a long-running YouTube interview channel hosted by Paul Buitink from the Netherlands, with about 83,800 subscribers and 175 uploads. According to the channel description, Buitink has worked in banking, credit insurance, gold companies and a Bitcoin exchange, and he co-owns Holland Gold and the Aunexum Precious Metals Group. The channel's content centers on long interviews with economists, former bankers and market commentators about debt, currencies, gold and geopolitics.
The typical episode runs about 40 minutes and gets a median of roughly 21,200 views, with a 90th percentile near 57,000. Viewers are estimated to be mostly older, English-speaking investors and finance-curious viewers in the United States, the UK and Europe. Upload pace is about one long-form interview a week, with additional Shorts clips making up about a third of uploads.
Brands considering a sponsored integration can expect a range of $420 to $740 per video, which works out to about $20 to $35 CPM on median views. That is above the $10 to $30 CPM typical for paid ads, but the audience is narrow. Gold dealers, financial education brands and fintech products are the best fit. The channel has no sponsorships in the last 50 videos.
Written from Reinvent Money's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Reinvent Money can edit or remove this page at any time.
Questions about Reinvent
How much does Paul Buitink charge for a sponsored video?
Based on the channel's median views of about 21,200 and the long-form rate rule, a sponsored integration is estimated at $420 to $740 per video. This is a computed estimate, not a published rate card, so confirm pricing directly with the creator.
What does Paul Buitink post about on YouTube?
Reinvent Money features long-form interviews with economists, former bankers and market analysts about money, debt, gold, silver, central banks and geopolitics. Guests have included Alasdair Macleod, Martin Armstrong and Peter Schiff. Most episodes run about 40 minutes.
How do I contact Paul Buitink for a brand deal?
The channel description lists an email for business inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.