Starbooked

Кассовый аппарат reKassa

@rekassa7779 · RU

reKassa (@rekassa7779), a Kazakhstan-based online cash register service for small businesses, publishes tutorials and product explainers in Russian and Kazakh. The channel has about 8,900 subscribers, 9.8 million total views and a median of 100 views per video. Uploads run roughly 50 per year. Sponsored integration rate: $150 to $250 per video.

Why brands book Кассовый

Reach Kazakh small business owners searching for cash register setup help

  • Median of 100 views per video across 213 uploads, with a recent loyalty program promo reaching 82,136 views
  • Roughly 50 uploads in the past year keeps the channel active for a sustained campaign
  • Audience is mostly Kazakhstan-based business owners, a niche that cannot be reached by generic ads
Best forbusiness software launchespayment terminal or fintech promotions
Watch forMedian views are low, so a sponsored video may reach only a small audience beyond the brand's own customers.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Technology40%
Formats
step-by-step screen recordings, short product explainers, brand promos
Tone
instructional, neutral
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 2 minutes, with occasional 3 to 5 minute tutorials

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.1%
Likes and comments per view on recent videos
Audience asks abouthow to connect a new cash register to a POS terminalhow to switch to the re:Kassa fiscal data operatorhow to handle marked goods and the national product catalog
Age
10%18-24
35%25-34
35%35-44
20%45+
Gender
40%women
60%men
Countries
Kazakhstan90%
Russia10%
LanguagesRussian 85%Kazakh 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
point-of-sale software, payment terminals
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel's own product promotions, such as the loyalty program video, run as brand content.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Instructional content about cash registers and tax reporting with no flagged titles among the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.9k1008
Instagram–––

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days8 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 22 days ago.

Rekassa - это онлайн-касса, которая предоставляет услуги по автоматизации расчетов и формированию фискальных чеков для ТОО и ИП в Казахстане. Рекасса - это облачное решение, то есть касса работает через интернет и не требует установки дополнительного оборудования на месте. Это означает, что больше нет проблем с переходом на другой смартфон: Вы можете скачать приложение на другом смартфоне или планшете, ввести номер телефона (логин) и SMS-пароль, и Ваша касса откроется в таком же виде без потери чеков и смен. Веб-касса reKassa также доступна для работы на компьютере через браузер. Зайдите на
Кассовый аппарат reKassa's own profile description on YouTube

Are you Кассовый аппарат reKassa? Claim or remove this profile.

About Кассовый аппарат reKassa

reKassa is a Kazakhstan-based online cash register service that helps small and mid-sized businesses handle fiscal receipts, product marking and terminal integration. The channel publishes short Russian- and Kazakh-language tutorials and product explainers, typically under two minutes, with about 50 uploads per year. Most of its 8,900 subscribers are estimated to be small business owners and operators in Kazakhstan, though this is inferred from content rather than channel analytics.

Median views sit at about 100 per video, while a few promotional uploads have reached tens of thousands. The channel does not appear to run third-party sponsorships; its videos mostly promote the company's own services, as seen in the loyalty program promo that drew more than 80,000 views. The brand's own work is documented on its help center site, which describes the re:Kassa 3.0 cash register and its fiscal data operator service.

At $150 to $250 per video, the sponsored rate works out to roughly $20 to $35 CPM on median views, comparable to paid ad CPMs of $10 to $30. Brands targeting Kazakh small businesses with tutorial-style placements should consider this channel.

Written from Кассовый аппарат reKassa's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Кассовый аппарат reKassa can edit or remove this page at any time.

Questions about Кассовый

How much does reKassa charge for a sponsored video?

reKassa's estimated sponsored integration rate is $150 to $250 per video, based on a median of 100 views. Because the rate is computed from median views at $20 to $35 per 1,000, the actual price depends on the brief and any usage rights requested.

What does reKassa post about on YouTube?

reKassa posts short Russian- and Kazakh-language tutorials about its online cash register, fiscal data operator setup, product marking and Halyk Bank terminal integration. It also publishes brand explainers and occasional promotions for its loyalty program and services.

How do I contact reKassa for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the channel's status before reaching out.

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