Starbooked

Resideo (@resideo), a US-based smart home and building products company, runs a corporate YouTube channel with about 1,500 subscribers and roughly 1,000 median views per video. It posts about once a month, mixing product, employee, and charity content. Sponsored integrations are estimated at $150 to $250 per video, with the rate based on median views.

Why brands book Resideo

Corporate smart home channel with a steady, brand-safe audience

  • Median views are about 1,011 per video across the last 30 uploads.
  • Shorts make up 48% of uploads, with a median duration of 66 seconds.
  • The best-performing video reached 131,593 views during a 2023 thermostat promotion.
Best forsmart thermostat launcheshome comfort awareness
Watch forUploads are infrequent, with one video in the past 90 days, and most views come from a few outliers.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Home & Garden40%
Formats
employee profile, event recap, short-form product clip, charity campaign video
Tone
corporate, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.2%
Likes and comments per view on recent videos
Audience asks abouthow the smart thermostat workshow to upgrade a home thermostathow the Habitat for Humanity promotion works
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
45%women
55%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
smart thermostats, home security, HVAC controls
Affiliate links
No

The channel promotes its own Honeywell Home products and a Habitat for Humanity cause campaign, with no third-party sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers corporate news, employee profiles, and product explainers with no flagged material, including the 'Producing Resideo Products During COVID-19' video.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k1k1
X–––

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 80 days ago.

Resideo is $4.5 billion business that puts people in charge of their home comfort, safety, security and energy efficiency, and a top global distributor of security, fire and low-voltage products. We create technology and smart solutions that integrate seamlessly with our customers’ lives. These solutions are built on our rich 130+ year heritage of taking care of the home, the workplace, and the people in them. With products licensed under the Honeywell Home brand, we work with more than 110,000 professional contractors, more than 3,000 distributors, and 1,200 original equipment manufactur
Resideo's own profile description on YouTube

Are you Resideo? Claim or remove this profile.

About Resideo

Resideo (@resideo) is a US smart home and building products company that runs a corporate YouTube channel. Its roughly 1,500 subscribers and 27 uploads cover employee profiles, product explainers, event recaps, and charity campaigns tied to Habitat for Humanity, often in short-form clips under two minutes. Per the company's website, Resideo sells products under the Honeywell Home brand and works with professional contractors and distributors.

The audience is likely made up of homeowners, contractors, and people researching smart thermostats and home security, with an estimated skew toward viewers aged 35 and older and a United States concentration. Median views are about 1,000 per video, and a few promotional uploads drive most of the total. Sponsored integrations are estimated at $150 to $250 per video, equal to roughly $20 to $35 CPM at median views, which compares with typical paid ad CPMs of $10 to $30.

Brands in smart home hardware, HVAC, or home services that want a corporate-branded placement or a cause-linked campaign can book this channel. Brands seeking high-volume creator reach should look elsewhere.

Written from Resideo's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Resideo can edit or remove this page at any time.

Questions about Resideo

How much does Resideo charge for a sponsored video?

Resideo's channel has no published rate card. Based on about 1,000 median views, an estimated sponsored integration costs $150 to $250 per video, which is roughly $20 to $35 CPM. Exact pricing depends on the scope and format of the campaign.

What does Resideo post about on YouTube?

Resideo posts employee profile videos, product explainers, event recaps, and Habitat for Humanity charity campaign clips. Most uploads run under two minutes, and the channel has been active since 2018 with about 27 videos in total.

How do I contact Resideo for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can start the conversation there.

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