VDI ZRE
VDI ZRE (@ressource-deutschlandde), a German channel run by the VDI Center for Resource Efficiency at VDI Technologiezentrum in Düsseldorf, makes case-study films on resource efficiency and the circular economy. It has about 31,700 subscribers, a median of roughly 260 views per video, and uploads about 14 videos a year. Sponsored integrations for this channel would be priced at $150 to $250 per video, reflecting its small, mostly non-commercial audience.
Reach German industrial decision-makers with a government-backed resource efficiency channel
- Median of about 260 views per video, with a top video at over 29,000 views
- Upload pace of roughly 14 videos per year across German and English
- Audience estimated at 65% men, 75% based in Germany
Brand fit report
Content
- Formats
- expert interviews, explainer documentaries, event recaps, short teasers
- Tone
- informative, sober
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 14 minutes for full films, 1 to 2 minutes for teasers
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers government-funded resource policy and industrial processes, with no flagged material in recent titles; political framing comes from its ministry sponsorship.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 32k | 257 | 2 |
Benchmark score: 9 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Too valuable for the scrap: industrial repair strengthens th · 223 views
▶Zu wertvoll für den Schrott: Industrielle Reparatur stärkt d · 963 views
▶NeRess-Konferenz 2026 · 62 viewsLast three uploads, latest 44 days ago.
Ressourceneffizienz in der Praxis: Erfolgsbeispiele und innovative Technologien zur effizienten Nutzung von natürlichen Ressourcen in Unternehmen. Herausgeber: Das VDI ZRE ist bei der VDI Technologiezentrum GmbH angesiedelt. VDI Technologiezentrum GmbH VDI-Platz 1, D-40468 Düsseldorf Telefon: +49 (0) 211 62 14-4 01 Telefax: +49 (0) 211 62 14-4 84 E-Mail: vditz@vdi.de Geschäftsführer: Sascha Hermann Handelsregister: Amtsgericht Düsseldorf HRB 49295 USt.-ID: DE813846179 Impressum: www.ressource-deutschland.de/impressum Im Auftrag des Bundesministeriums für Umwelt, Klimaschutz, Naturschutz
About VDI ZRE
VDI ZRE is a German-language YouTube channel run by the VDI Center for Resource Efficiency at VDI Technologiezentrum in Düsseldorf, a body set up with the federal environment ministry to support small and medium-sized enterprises. The channel publishes case-study films, expert interviews and short teasers on recycling, remanufacturing, eco-design and digital production, usually at a pace of about one to two videos a month.
The audience is small and most likely professional. Based on content and language, we estimate viewers are mostly engineers, sustainability managers and consultants in Germany, though this is an estimate rather than platform data. Brand work is limited to the institution's own programmes, and the channel shows no paid sponsorships.
Sponsored integrations here would run $150 to $250 per video. That works out to a CPM of $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads. Industrial suppliers targeting German B2B buyers should consider it.
Written from VDI ZRE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. VDI ZRE can edit or remove this page at any time.
Questions about VDI
How much does VDI ZRE charge for a sponsored video?
Based on its median of about 260 views per video, a sponsored integration would be estimated at $150 to $250 per video. These are Starbooked's estimated rate ranges, not a published price list from the channel.
What does VDI ZRE post about on YouTube?
VDI ZRE posts German and English films on resource efficiency and the circular economy, including recycling of batteries, aluminium and gypsum, eco-design of pumps, and digital production. It also publishes expert interviews and short teasers for its qualification courses.
How do I contact VDI ZRE for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, and this channel's brand arrangements would be handled through its publisher, the VDI Technologiezentrum.