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ReThinking

Podcast · audiocollective.ted.com · EN
Hosted by Adam Grant

ReThinking, hosted by organizational psychologist Adam Grant, features conversations with writers, athletes, scientists and leaders about how they change their minds. The show has 226 episodes released roughly weekly, typically 35 to 55 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor ReThinking

Reach engaged professionals through a 9/10-rated psychology interview show

  • 602 Apple ratings averaging 4.7 stars, with most ratings at five stars
  • 226 episodes on a weekly cadence with a median length of about 43 minutes
  • Guests include Olympic champions, Oscar winners and bestselling authors
Best forproductivity and learning toolsbooks and professional development courseswellness and fitness brands
Watch forSponsorship history is not visible in the feed, so the first placement would be unproven on this show.

Brand fit report

Content

Topics, IAB taxonomy
Careers25%
Health & Fitness15%
Society30%
Arts & Entertainment20%
Business & Finance10%
Formats
interview, co-hosted discussion
Tone
thoughtful, conversational
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 602 Apple ratings (band 1,000 to 5,000 ratings, shifted for listed-since 2021), TED publisher, weekly cadence, 226 episodes, Acast hosting, and a 9/9 Podcast Index popularity score.
Audience asks aboutHow do I change my mind about a beliefWhat does psychology say about resilience and motivationHow do successful creators approach their work
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
45%women
55%men
Countries
🇺🇸 United States45%
🇬🇧 United Kingdom12%
🇨🇦 Canada8%
🇦🇺 Australia6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description only links to the host's Instagram and LinkedIn.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover psychology, creativity, leadership and storytelling; no explicit flags and no sensitive subject matter in the titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 92 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

As an organizational psychologist, Adam Grant believes that great minds don't think alike; they challenge each other to think differently. In Re:Thinking with Adam Grant, he has lively discussions and debates with some of the world's most interesting thinkers, creators, achievers, and leaders—from Lin-Manuel Miranda to Brené Brown to Mark Cuban, and Olympic medalists to Nobel laureates to Oscar…
ReThinking's own show description from the podcast feed

Do you make ReThinking? Claim or remove this page.

About ReThinking

ReThinking is a weekly interview podcast hosted by organizational psychologist Adam Grant, according to the show feed and its description. Each episode runs about 43 minutes and features guests such as Olympic champions, Oscar winners, authors and scientists discussing how they change their minds and approach their work. The show has 226 episodes and is distributed through Acast, with a 4.7 average rating from 602 Apple Podcasts ratings.

The show's audience is estimated rather than published. Based on the rating count, publisher and cadence, downloads are estimated at 20,000 to 80,000 per episode, with listeners likely skewing toward professionals aged 25 to 44 in English-speaking markets. No sponsors are visible in the feed or description.

A host-read mid-roll placement is estimated at $360 to $2,000 per episode, based on the estimated download range. The show suits brands in productivity, learning, books and wellness that want to reach a thoughtful, career-focused audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. ReThinking can edit or remove this page at any time.

Questions about ReThinking

How much does ReThinking charge for a podcast sponsorship?

Based on estimated downloads of 20,000 to 80,000 per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. Final pricing depends on the placement and the show's current terms.

What is ReThinking about?

ReThinking, hosted by Adam Grant, is an interview show about psychology, creativity and changing your mind, with guests from science, sport, arts and business.

How do I contact ReThinking about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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