Retrokanal, run by Jan Hennemann (@retrokanal) from Germany, makes long-form documentaries on historical vehicles, with a strong focus on GDR (DDR) brands like Trabant, Wartburg and Barkas. The channel has about 22,000 subscribers and a median of roughly 29,000 views per video, uploading about once a month. Sponsored integrations are priced at $20 to $35 per 1,000 median views, or about $580 to $1,015 per video.
German GDR-history car documentaries with a loyal, older, mostly male audience
- Median of about 29,000 views per long-form video across 111 uploads
- Recent prototype documentaries reached 100,000 to 190,000 views, showing strong reach on niche topics
- Zero sponsored content to date, so a first brand integration would stand out
Brand fit report
Content
- Formats
- long-form documentary, vehicle comparison, test drive or driving report, prototype and archive history
- Tone
- nostalgic, informative
- Language
- German
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Historical vehicle documentaries with no flagged content; one title references a Trabant versus Opel Corsa driving test, which is neutral.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 22k | 29k | 0 |
Benchmark score: 54 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Saporoshez 968A - War das der Trabant der Sowjetunion? · 117k views
▶Barkas B1100 - Versteckt vor der Verschrottung. Die Prototyp · 143k views
▶Die größten Maschinen der DDR - Tagebau, Technik und Umsied · 16k viewsLast three uploads, latest 103 days ago.
Auf dem Retrokanal dreht sich alles um die faszinierende Welt der historischen Fahrzeuge, angefangen von klassischen Autos aus verschiedenen Epochen bis hin zu Alltagsgegenständen mit einem besonderen Fokus auf die IFA DDR-Ära. Doch auch Fahrzeuge aus den alten Bundesländern, ausländische Schmuckstücke und Vorkriegsautomobile kommen hier nicht zu kurz. Seit über einem Jahr heißt es nun bereits (fast) jeden Sonntag um 19:30 Uhr: "Film ab!". Obwohl der Kanal schon eine lange Geschichte hat, habe ich mich entschlossen, alles zu bereinigen und nur noch hochwertige Videos zu präsentieren. Der Neu
About Retrokanal
Retrokanal is a German YouTube channel run by Jan Hennemann, who posts long-form documentaries on historical vehicles, with a particular focus on the GDR era and brands such as Trabant, Wartburg and Barkas. Videos typically run 8 to 20 minutes and combine archive material, technical explanation and on-site visits to museums and restoration workshops. Upload pace is roughly one video per month, and the channel was restarted with a cleaned-up catalogue in March 2022.
Based on channel data, the audience is likely older, mostly male, and concentrated in Germany, with an estimated 56 percent of viewers aged 45 or older. Median views are about 29,000 per video, with the strongest uploads reaching well over 100,000. Sponsorship rates are estimated at $20 to $35 per 1,000 median views, or roughly $580 to $1,015 per video, which compares with typical paid-ad CPMs of $10 to $30.
This channel suits automotive accessory, heritage collectibles and regional tourism brands that want a focused, engaged German-speaking audience rather than mass reach.
Written from Retrokanal's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Retrokanal can edit or remove this page at any time.
Questions about Retrokanal
How much does Retrokanal charge for a sponsored video?
Based on a median of about 29,000 views and a rate of $20 to $35 per 1,000 median views, a sponsored integration is estimated at roughly $580 to $1,015 per video. This is a data-based estimate, so confirm the final price directly with the creator.
What does Retrokanal post about on YouTube?
Retrokanal posts long-form documentaries about historical vehicles, mainly from the GDR era, including Trabant, Wartburg and Barkas models. It also covers prototypes, Western classics such as the Audi Quattro, and related topics like model trains and old telephones.
How do I contact Jan Hennemann for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check whether this channel is boosted before reaching out.
Similar creators
YouTube and other creators in classic cars, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
YOUNGTIMERS LA CHAÎNE @youngtimerslachaine · FR | classic carsyoungtimers | 30k | 26k | $510–900 | 73 |
AutoMoments@automoments · US | classic carscar history | 48k | 2.4k | $150–250 | 16 |
Manor Park Classics@manorparkclassics · GB | classic carsmotorcycle auctions | 26k | 15k | $300–520 | 85 |
Harjun talli@harjuntalli · FI | classic carscar restoration | 6.3k | 2.9k | $150–250 | 81 |
Carsten Krome Netzwerkeins@carstenkromenetzwerkeins · DE | motorsportracing interviews | 4.5k | 3.2k | $150–250 | 78 |
fünfkommasechs@johannesschloerb · DE | mercedes-benz reviewscar test drives | 62k | 124k | $2480–4340 | 62 |