REWORK
REWORK, hosted by Kimberly Rhodes with co-founders Jason Fried and David Heinemeier Hansson of 37signals, covers bootstrapping, staying small and running a calm business. It has 372 episodes released weekly, typically 25 to 32 minutes long. Estimated downloads per episode are 5,000 to 12,000 (estimated), with a rate of $120 to $300 per episode.
Engaged small business owners who prefer bootstrapping and steady growth
- 372 weekly episodes with a long-running archive of business advice
- Apple Podcasts rating of 4.7 from 210 ratings
- Listeners are founders and operators who evaluate tools for their own companies
Brand fit report
Content
- Formats
- co-hosted conversation, listener Q&A, solo monologue
- Tone
- candid, thoughtful
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 25 to 32 minutes
Audience
Commercial
- Brands seen
- 37signals
- Categories promoted
- project management software, email software, own product promotion
- Affiliate links
- No
No sponsor mentions found in the feed; the show promotes the publisher's own products (Basecamp, HEY, Fizzy, ONCE) and the feed carries no funding links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Explicit flag is set in the feed, but episode titles such as 'Pencils down' and 'Easy to leave' indicate business content with no sensitive subject matter.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | 37signals.com/podcast |
| Apple Podcasts | podcasts.apple.com/podcast/id1264193508 |
| RSS feed | rss.buzzsprout.com/2260539.rss |
Benchmark score: 18 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| One-way Doors | 2026-08-26 | 19 min |
| Competing with giants, the end of SaaS & other listener questions | 2026-08-19 | 27 min |
| Rapid Fire Q&A with Jason Fried and David Heinemeier Hansson | 2026-08-12 | 20 min |
| We'll do it live | 2026-08-05 | 26 min |
| What's the worst that could happen? | 2026-07-29 | 26 min |
| Start Here: Building a better onboarding experience | 2026-07-22 | 15 min |
Last six episodes from the show's feed, latest 54 days ago, a new one about every 7 days.
A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.
About REWORK
REWORK is a podcast from 37signals, the company behind Basecamp and HEY, about a better way to run a business. The show is co-hosted by Jason Fried and David Heinemeier Hansson, with Kimberly Rhodes as host, and covers bootstrapping, staying small, remote work and calm company culture. According to the website, the show releases episodes weekly, and recent episodes typically run 25 to 32 minutes.
Apple Podcasts lists 210 ratings with an average of 4.7 stars and 372 episodes in total. Audience figures are not published; the estimate of 5,000 to 12,000 downloads per episode is an inference from the rating count and show age, not a measured number. The feed shows no third-party sponsors, so the show promotes the publisher's own products.
The show suits B2B software vendors, productivity tools and small business service providers seeking founders and operators. Based on the estimate, a host-read mid-roll would cost roughly $120 to $300 per episode, though the publisher's own product promotion may limit sponsor availability.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. REWORK can edit or remove this page at any time.
Questions about REWORK
How much does REWORK charge for a podcast sponsorship?
Estimated rates are roughly $120 to $300 per episode for a host-read mid-roll, based on an estimated 5,000 to 12,000 downloads per episode. Confirm current pricing with the show before booking.
What is REWORK about?
REWORK is a 37signals podcast about running a business without chasing fast growth and venture funding. Co-hosts Jason Fried and David Heinemeier Hansson discuss bootstrapping, product decisions and remote work.
How do I contact REWORK about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.
Similar creators
Podcast and other creators in small business, ranked by score.
| Creator | Niches | Est. downloads | Median views | Rate | Score |
|---|---|---|---|---|---|
The Side Hustle Showpodcast | side hustlessmall business | 50k | – | $360–2000 | 100 |
B2B Vault: The Biz To Biz Podcastpodcast · US | fintechsmall business | 15k | – | $90–620 | 98 |
Build with Leila Hormozipodcast | entrepreneurshipbusiness management | 50k | – | $360–2000 | 93 |
| leadershipbusiness management | 50k | – | $360–2000 | 92 | |
| entrepreneurshipleadership | 15k | – | $90–620 | 92 | |
| home servicessales training | 5k | – | $40–200 | 89 |