Starbooked

RFE Fitness (@rfefitness) is a fitness equipment brand channel run by RFE International, based in the United Kingdom according to its corporate footprint, with about 10 thousand subscribers and roughly 500 median views per video. It posts about 35 videos a year, mostly product demos and assembly guides for adidas, Reebok and Dynamax treadmills, bikes and home gyms. Sponsored integration rates are estimated at $150 to $250 per video.

Why brands book RFE

Brand-owned fitness equipment channel with steady product demo output

  • Median of 493 views per video across the last 30 uploads
  • Around 35 uploads in the last 365 days, roughly one every 10 days
  • Shorts make up about 20 percent of uploads, with 78-second median duration
Best forhome fitness equipment launchesassembly and setup content campaigns
Watch forAudience is small and largely existing product researchers, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Physical fitness70%
Home and garden20%
Consumer electronics10%
Formats
product demo, assembly guide, brand hype reel
Tone
informational, straightforward
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
1 to 2 minutes for product demos, 2 to 18 minutes for assembly guides

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to assemble the equipmentwhich model suits a small spacehow the treadmill or bike performs in use
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom45%
🇺🇸 United States25%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fitness equipment, home gym
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel is the brand's own product channel for adidas, Reebok and Dynamax equipment.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'adidas Home Gym - Assembly Guide' and 'adidas T-700 Treadmill' are product content with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube10k4935
Instagram–––

Benchmark score: 13 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 12 days ago.

Subscribe for the latest video content from RFE Fitness. Official licensee of both adidas and Reebok, we are a global sports and fitness company specialising in the design, manufacture, marketing and sales of world-class fitness equipment. Discover our range of adidas Training Equipment - head to ➞ https://www.adidashardware.com/ Discover our range of Reebok Fitness Equipment - head to ➞ https://www.reebokfitness.info/ Discover our range of Dynamax Fitness Equipment - head to ➞ https://www.dynamax-fitness.com/ Discover more about RFE - head to ➞ https://www.rfeinternational.com/ Follow us fo
RFE Fitness's own profile description on YouTube

Are you RFE Fitness? Claim or remove this profile.

About RFE Fitness

RFE Fitness (@rfefitness) is the YouTube channel of RFE International, a sports and fitness equipment company and official licensee of adidas and Reebok, which also operates the Dynamax brand. The channel posts product demos, hype reels and step-by-step assembly guides for treadmills, bikes, power racks and home gym equipment. Viewers appear to be people researching home gym purchases and owners who need setup help, though demographics are estimates based on the content type.

The channel has about 10 thousand subscribers and a median of roughly 500 views per video, with about 35 uploads over the past year. Most videos are short, with the median under 80 seconds, and assembly guides run longer. Brand work is the channel's own product marketing rather than third-party sponsorships; the dossier shows no sponsored integrations.

Indicative sponsored integration pricing is $150 to $250 per video, which works out to about $20 to $35 CPM on median views, compared with typical paid ad CPMs of $10 to $30. Brands selling home fitness equipment that want setup-focused, product-specific placement may find this channel a fit.

Written from RFE Fitness's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RFE Fitness can edit or remove this page at any time.

Questions about RFE

How much does RFE Fitness charge for a sponsored video?

Based on its median views, RFE Fitness is estimated at $150 to $250 per sponsored video, which is a rate range rather than a published price. Pricing for a specific campaign should be confirmed directly with the creator.

What does RFE Fitness post about on YouTube?

RFE Fitness posts product demos, hype reels and assembly guides for adidas, Reebok and Dynamax treadmills, bikes, power racks and home gym equipment. Most uploads are short demos under 90 seconds, with longer assembly walkthroughs.

How do I contact RFE Fitness for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile to see whether this channel is available.

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