Starbooked

Ric Franzi (@ricfranzi) is a US-based host of Critical Mass Business Talk Show, an Orange County business interview program running since 2009. His channel has about 5,700 subscribers and a median of 32 views per video. He uploads about 10 videos a year, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book Ric

Orange County business leaders interviewed on a 17-year-running talk show

  • About 5,700 subscribers and 671 total videos since 2009
  • Recent episodes average roughly 20 to 120 views, with a 90th percentile of 109
  • Guests include bankers, CEOs and founders, a niche B2B audience
Best forB2B servicesfinancial and banking productslocal Orange County business awareness
Watch forLow view counts mean reach is small; value lies in targeted professional audiences.

Brand fit report

Content

Topics, IAB taxonomy
Business85%
Careers15%
Formats
long-form interview, podcast-style talk show
Tone
informative, professional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
20 to 35 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement3.9%
Likes and comments per view on recent videos
Audience asks abouthow local executives built their companieswhat leadership and growth strategies work for small businesseshow to find banking, financing or consulting help in Orange County
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
35%women
65%men
Countries
🇺🇸 United States95%
🇨🇦 Canada2%
🇬🇧 United Kingdom1%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Interview episodes covering finance, construction and business topics with no flagged content in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.7k322

Benchmark score: 4 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 13 days ago.

As host of Orange County's longest-running business talk show and podcast, Critical Mass Talk Show, Ric has interviewed over 1,600 local entrepreneurs and nonprofit leaders, uncovering the strategies and insights that drive success. His deep expertise as an executive coach, author, and speaker empowers business owners to tackle the most pressing challenges with confidence. Since 2007, Ric has been creating a safe space where growth is intentional, not overwhelming. His mission is simple: to help leaders focus on their business rather than being consumed by them. Through his three books, Ric
Ric Franzi 's own profile description on YouTube

Are you Ric Franzi ? Claim or remove this profile.

About Ric Franzi

Ric Franzi hosts Critical Mass Business Talk Show, an Orange County business interview program that has been running since 2009 and has featured over 1,600 local entrepreneurs and nonprofit leaders, according to his website. His YouTube channel posts interview episodes of roughly 20 to 35 minutes, with about two uploads in the last 90 days and ten in the last year. Each episode features a guest discussing their company, leadership approach and growth strategy.

The audience is estimated to be mostly US-based business owners, executives and professionals, skewing toward older adults, though this is an estimate based on topic and channel format. Views are modest, with a median of 32 per video and a 90th percentile of 109, so reach is narrow but focused.

Brands seeking B2B visibility in Southern California, particularly in banking, financial services and professional services, may consider this channel. Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads.

Written from Ric Franzi 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ric Franzi can edit or remove this page at any time.

Questions about Ric

How much does Ric Franzi charge for a sponsored video?

Based on his median of 32 views and long-form format, a sponsored integration is estimated at $150 to $250 per video. This is a rough estimate from channel data, not a published rate card.

What does Ric Franzi post about on YouTube?

He posts long-form interviews with Orange County business owners, executives, bankers and coaches. Episodes cover company building, leadership, financing and growth strategies, usually about 20 to 35 minutes long.

How do I contact Ric Franzi for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

Similar creators

YouTube and other creators in business interviews, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
real estate investingentrepreneurship5k–$40–2007
Mundo Social@mundosocialpa · PA
business interviewspanama business6.8k97$150–2506
Neuworldz Media @neuworldz-media-usa
business interviewsbrand recognition7.2k140$150–2505