Starbooked

Rich and Ken with Ted Johnson

Podcast · www.audacy.com/podcast/all · US · EN
Hosted by Rich Shertenlieb, Ken Laird, Ted Johnson

Rich and Ken with Ted Johnson, published by Audacy, covers Boston sports, including the Patriots, Celtics, Red Sox and Bruins, plus movies, albums and press conferences. It has 500 episodes in the feed, with near-daily cadence and a median length of about 39 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated). Indicative host-read rate is $360 to $2,000 per episode.

Why brands sponsor Rich and Ken with Ted Johnson

Daily Boston sports talk with a three-time Super Bowl champion co-host

  • Around 500 episodes with near-daily Audacy distribution keep ad placements frequent and recurring.
  • Ted Johnson's Patriots championship background gives the show credibility with football-focused listeners.
  • Apple rating of 3.4 from 315 ratings shows an engaged, if polarised, local audience.
Best forlocal Boston brandssports betting and fantasy appsautomotive and regional retail
Watch forAudacy-published shows usually run ad inventory through the network, so direct booking may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Entertainment10%
Current Events5%
Formats
co-hosted banter, caller segments, guest interview, panel discussion
Tone
irreverent, conversational
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 315 Apple ratings (1,000 to 5,000 band, shifted for a show with a long history), 500 episodes, weekly and daily Audacy distribution, and the major-network sports niche.
Audience asks aboutWill the Patriots offense be elite with A.J. Brown?Is Jaylen Brown or Jayson Tatum the Celtics' top player?Who wins this week's NFL picks?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
25%women
75%men
Countries
🇺🇸 United States95%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Audacy
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the publisher is Audacy and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports talk with caller segments and occasional sharp remarks, and the feed is not flagged explicit (explicit=0).

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 36 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago.

Rich and Ken with Ted Johnson offers a unique look at the Boston sports world. Hosted by veteran broadcaster Rich Shertenlieb, WEEI veteran on-air host Ken Laird, and three-time Super Bowl champion Ted Johnson, the show covers what is at the top of your daily feed, but also their twist on press conferences, movies, shows, albums, people being stupid and more! From breaking down Patriots defensive…
Rich and Ken with Ted Johnson's own show description from the podcast feed

Do you make Rich and Ken with Ted Johnson? Claim or remove this page.

About Rich and Ken with Ted Johnson

Rich and Ken with Ted Johnson is a Boston sports talk show published by Audacy and hosted by Rich Shertenlieb, Ken Laird and Ted Johnson. According to the feed and the Audacy listing, it covers Patriots, Celtics, Red Sox and Bruins storylines alongside movies, albums and press conferences, in a co-hosted format with caller segments. The show has 500 episodes and releases near-daily, with a median episode length of about 39 minutes.

Apple Podcasts shows 315 ratings with an average of 3.4 out of 5, which suggests a local listener base. Estimated downloads are 20,000 to 80,000 per episode, based on rating volume and the network's distribution (estimates, not published figures). Listeners are likely Boston-area sports fans, mostly in the United States.

No sponsors were visible in the feed. A host-read mid-roll at the estimated audience would cost roughly $360 to $2,000 per episode, and the show suits local and regional brands in sports, betting, automotive and retail.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Rich and Ken with Ted Johnson can edit or remove this page at any time.

Questions about Rich and Ken with Ted Johnson

How much does Rich and Ken with Ted Johnson charge for a podcast sponsorship?

Estimated rates are about $360 to $2,000 per host-read mid-roll, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per thousand. Exact pricing should be confirmed with the publisher.

What is Rich and Ken with Ted Johnson about?

It is a Boston sports talk show covering the Patriots, Celtics, Red Sox and Bruins, along with entertainment topics, caller segments and weekly NFL picks.

How do I contact Rich and Ken with Ted Johnson about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

Similar creators

Podcast and other creators in boston sports, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
The Greg Hill Showpodcast · US
boston sportssports talk15k–$90–62044
boston sportssports radio44k605$150–25041
sports talkboston sports15k–$90–62038
baseballsports commentary8k–$70–30034
boston sportsnfl15k–$90–62034
sports talkboston sports5k–$40–20034