Riff Raff Sleep Toys
Riff Raff Sleep Toys (@riffraffsleeptoys), an Australian brand channel from Australia, makes short baby sleep-toy videos. The channel has about 37,900 subscribers and a median of 209 views per video, with roughly 16 uploads a year. Sponsored integration rate is estimated at $150 to $250 per video.
Short baby sleep-toy videos that suit newborn and nursery brands
- Median of 209 views per video, with a 90th percentile of 2,151 views.
- Shorts make up 96 percent of uploads, with a median duration of 17 seconds.
- Estimated sponsored rate of $150 to $250 per video, roughly $4 to $8 CPM on Shorts.
Brand fit report
Content
- Formats
- short product demos, behind-the-scenes clips, customer ambassador clips
- Tone
- warm, playful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- baby sleep toys, baby comfort toys
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own Riff Raff products and features its ambassador @aprillloyd in an Aug 2025 video.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All recent titles and descriptions concern baby products, bedtime and birthdays, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 38k | 209 | 1 |
Benchmark score: 9 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Riff Raff Sleep Toy User Guide | Setup, Charging, Sounds & W · 1.1k views
▶Behind the scenes with our Rainbow Bunnies! 🌈🐰📸 · 470 views
▶Introducing our Rainbow Bunny collection · 392 viewsLast three uploads, latest 86 days ago.
Welcome to Riff Raff Baby 💛 Helping little ones sleep, settle & snuggle with comfort toys loved by families worldwide 🌙✨ Here you’ll find: ✨ Real parent reviews & testimonials ✨ Sleep tips from the Riff Raff team ✨ Helpful newborn & baby sleep content ✨ Plenty of adorable sleepy cuddles 🥹 🇦🇺 Aussie-owned | 🌏 Worldwide shipping 📧 hello@riffraffbaby.com 🔗 linktr.ee/riffraffandco
About Riff Raff Sleep Toys
Riff Raff Sleep Toys (@riffraffsleeptoys) is an Australian channel run by a baby comfort-toy brand, with about 37,900 subscribers and 31 million lifetime views. The channel posts mostly short vertical videos, with 96 percent of uploads as Shorts and about 16 uploads a year. Content covers product setup, cleaning, new colorways and ambassador clips. Its audience is estimated to be mostly parents of babies, mainly in Australia, the UK and the US.
The channel's median video earns 209 views, so the audience is small on a per-video basis despite the large lifetime total. The brand has no sponsorship history on the channel. Based on Starbooked's rate rule for Shorts, an integration would be priced at about $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 views, compared with the $10 to $30 CPM typical for paid ads.
This channel suits baby and nursery brands that want product-led Shorts. Brands seeking a large, consistent viewership on each post should look elsewhere.
Written from Riff Raff Sleep Toys's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Riff Raff Sleep Toys can edit or remove this page at any time.
Questions about Riff
How much does Riff Raff Sleep Toys charge for a sponsored video?
Starbooked estimates $150 to $250 per sponsored video, based on a median of 209 views on Shorts. The channel has no sponsorship history, so the rate is a starting point and not a confirmed quote.
What does Riff Raff Sleep Toys post about on YouTube?
The channel posts short product videos about its baby sleep toys, including setup guides, cleaning demos, new colorways, behind-the-scenes clips and ambassador routines. Nearly all uploads are under a minute.
How do I contact Riff Raff Sleep Toys for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check their listing for availability.
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