RI:ID, handle @riidonline, is a UK-based channel run by Paul Ryman, a triathlon age group World Champion, producing indoor cycling workouts. With about 30,900 subscribers and a median of roughly 62,000 views per video, it posts at a slow pace, with no uploads in the last year. Sponsored integrations are estimated at $1,200 to $2,200 per video.
Proven indoor cycling audience with 60K median views per workout
- Median of about 61,900 views per video across 30 recent uploads
- Top video reached over 294,000 views, showing strong long-tail reach
- Engagement rate of 2.6% with a 2.3% like rate signals an attentive audience
Brand fit report
Content
- Formats
- guided indoor cycling sessions, follow-along warm-ups and stretches, short technique tips
- Tone
- motivational, intense
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 20 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Workout content with no concerning titles or descriptions; the disclaimers in some videos concern exercise safety only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 56 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Quick Calorie Burn Indoor Cycling workout | 20 Minutes · 43k views
▶HIIT Climb Indoor Cycling Workout | 33 Minutes · 34k views
▶Group Calorie Burn Ride Indoor Cycling Workout | 35 Minutes · 43k viewsLast three uploads, latest 583 days ago.
RI:ID 1:1 with Paul Ryman, a triathlon age group World Champion. Paul will motivate you every step of the way to achieve your fitness goals, so let's begin our journey together. Push harder, train together. RI:ID https://riid.online Help us make more great content by becoming a RI:ID patron: https://www.patreon.com/riidonline Follow us and get involved on our socials: https://facebook.com/riidonline https://instagram.com/riidonline https://twitter.com/riidonline
About RI:ID
RI:ID is a UK indoor cycling channel hosted by Paul Ryman, a triathlon age group World Champion, with about 30,900 subscribers. The channel posts guided indoor cycling workouts of roughly 20 to 35 minutes, along with short warm-ups, stretches, and technique videos. Paul's own website describes him as a triathlon age group World Champion and the channel as a 1:1 coaching-style experience.
The audience is likely fitness-focused adults, with an estimated skew toward men aged 25 to 44 in the UK, US, and Australia. These are estimates based on content and channel data, not verified analytics. The channel has a median of about 62,000 views per video, and its uploads have been paused for over a year.
Brands in fitness equipment, sports nutrition, and cycling apparel may find a dedicated audience here. Estimated sponsored rates are $1,200 to $2,200 per video, which is roughly $20 to $35 per 1,000 median views, compared with typical paid ad CPMs of $10 to $30.
Written from RI:ID's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RI:ID can edit or remove this page at any time.
Questions about RI:ID
How much does RI:ID charge for a sponsored video?
Based on the rate rule of $20 to $35 per 1,000 median views, a sponsored integration on RI:ID is estimated at $1,200 to $2,200 per video. This is an estimate, not a published rate card, so confirm pricing directly with the creator.
What does RI:ID post about on YouTube?
RI:ID posts guided indoor cycling workouts led by Paul Ryman, typically 20 to 35 minutes long. The channel also includes short warm-ups, core and stretching sessions, and occasional bike or training tips for cyclists.
How do I contact RI:ID for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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