Starbooked

Yle Kioski JOURNAL

@riitakorpiylekioski · FI · FI

Yle Kioski JOURNAL (@riitakorpiylekioski) is a Finnish YouTube channel from Finland run by Yle, the Finnish public broadcaster, covering anime, manga, games and film. With about 21,100 subscribers and a median of roughly 1,700 views per video, it posts irregularly, with 13 uploads in the past year, and quotes a rate of about $4 to $8 per 1,000 median views.

Why brands book Yle

Finnish anime and gaming audience on a public broadcaster's trusted channel

  • Median of about 1,743 views per video and a 3.2% engagement rate across recent uploads
  • Shorts make up 60% of uploads, averaging about 60 seconds, suited to quick product mentions
  • Entirely Finnish-language content with a clear, audience-matched focus on anime and games
Best forgaming accessories and consolesanime and manga merchandiseFinnish awareness campaigns for entertainment releases
Watch forLow absolute reach and irregular uploads, with no sponsorship history; the Yle public broadcaster context may limit commercial integrations.

Brand fit report

Content

Topics, IAB taxonomy
Animation45%
Video Gaming25%
Movies20%
Television10%
Formats
short commentary clips, reaction videos, documentary series excerpts, panel discussions
Tone
conversational, playful
Language
FI
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds to 90 seconds, with occasional longer livestreams

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement3.2%
Likes and comments per view on recent videos
Audience asks aboutwhere to watch the Japan-efekti documentary series on Yle Areenawhich anime or manga series are worth watchingwhy certain manga endings disappoint fans
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
45%women
55%men
Countries
Finland90%
🇸🇪 Sweden3%
🇺🇸 United States2%
LanguagesFinnish 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover anime, games and film with no flagged content, though an older title references a 'PILALLA' discussion show with mild, topical humor.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube21k1.7k0
X–––
Instagram–––

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 106 days ago.

IG: http://instagram.com/ylekioski FB: http://www.facebook.com/ylekioski TWITTER: http://www.twitter.com/ylekioski AREENA: https://areena.yle.fi/tv/ohjelmat/kioski YLEN KESKUSTELUOHJE: https://yle.fi/aihe/a/20-284102
Yle Kioski JOURNAL's own profile description on YouTube

Are you Yle Kioski JOURNAL? Claim or remove this profile.

About Yle Kioski JOURNAL

Yle Kioski JOURNAL is a Finnish YouTube channel run by Yle, the Finnish public broadcaster, with about 21,100 subscribers and 181 videos. It posts short commentary on anime, manga, video games and film, mostly in Finnish, with a median of about 1,700 views per video. Most uploads are Shorts under a minute, and the channel publishes irregularly, with 13 uploads in the last year.

The channel is hosted by journalist Matti Riitakorpi and works as a companion to Yle documentary series such as Japani-efekti!!, which airs on Yle Areenа. Audience estimates suggest a mostly Finnish, young-adult viewership leaning toward anime and gaming fans, though these figures are estimates only. The channel has no sponsorship history in its last 50 videos.

At a rate of about $4 to $8 per 1,000 median views for Shorts-heavy channels, a sponsored video would cost roughly $150 to $250. That is a CPM of $4 to $8 per 1,000 views, below the typical $10 to $30 CPM for paid ads, so it suits Finnish brands in gaming or anime that want a trusted, low-cost placement.

Written from Yle Kioski JOURNAL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Yle Kioski JOURNAL can edit or remove this page at any time.

Questions about Yle

How much does Yle Kioski JOURNAL charge for a sponsored video?

Based on its median of about 1,700 views and a Shorts-heavy format, a sponsored video would likely cost roughly $150 to $250 per video. This is an estimate from public metrics and should be confirmed directly with the creator.

What does Yle Kioski JOURNAL post about on YouTube?

The channel posts short Finnish-language commentary on anime, manga, video games and film. It also shares clips linked to Yle documentary series and studio visits, with most uploads under a minute.

How do I contact Yle Kioski JOURNAL for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's profile for the current booking option.

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