Starbooked

Risk of Ruin, published by Half Kelly Media, is an episodic audio documentary show about risk takers in business, investing, gambling and finance. It has 31 episodes released roughly every 10 days, with a median length of about 64 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Risk of Ruin

Long-form business documentaries on risk, gambling and famous financial collapses

  • 281 Apple Podcasts ratings with a 4.9 average across the show's listed history since 2020
  • Episodes run about an hour, giving a sponsor time for a host-read mid-roll with full attention
  • Investing and business audience that fits financial services, trading education and fintech brands
Best forbrokerage and trading toolsfinancial education coursesbusiness software
Watch forAudience size is estimated from ratings, and the explicit flag and gambling themes may rule out some brands.

Brand fit report

Content

Topics, IAB taxonomy
Business45%
Personal Finance35%
Hobbies & Interests20%
Formats
narrative, documentary series, multi-part episodes
Tone
analytical, dramatic
Language
English
Production
Studio production
Typical length
50 to 70 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: 281 Apple Podcasts ratings at a 4.9 average, with a shift toward higher bands for a show listed since 2020 and a high Podcast Index popularity of 9, adjusted for a long median episode length and no visible sponsors.
Audience asks aboutHow did a specific trader or gambler lose or win their fortune?What happened at Long Term Capital Management?How do casino games and betting systems actually work?
Age
15%18-24
35%25-34
28%35-44
22%45+
Gender
25%women
75%men
Countries
🇺🇸 United States70%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries the explicit flag set to 1, and titles such as 'Call Security' and 'Casino Schemes' point to crime and gambling themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
From Pinnacle Sports to Jane Street2026-09-071 h 4 min
Advantage Programming - Part II2026-07-0641 min
Advantage Programming - Part I2026-06-261 h 1 min
Turning Over 70,000 Rocks2026-05-1454 min
Call Security2026-03-251 h 13 min
Expected Goals2026-01-211 h 7 min

Last six episodes from the show's feed, latest 42 days ago, a new one about every 10 days.

Audio documentaries about risk takers.
Risk of Ruin's own show description from the podcast feed

Do you make Risk of Ruin? Claim or remove this page.

About Risk of Ruin

Risk of Ruin is an audio documentary podcast published by Half Kelly Media and hosted on Buzzsprout. It covers risk takers in investing, business, casino gambling and financial history, including stories such as Long Term Capital Management and professional sports betting. Each episode is delivered as an extended narrative, usually between 50 and 70 minutes long.

The show has 31 episodes in its feed and releases new ones roughly every 10 days. Its Apple Podcasts page lists 281 ratings with an average of 4.9 out of 5, and the show has been listed since August 2020. The feed and the Apple Podcasts listing are the sources for these figures, and the website page provides no further detail about the hosts.

Listeners are estimated to be mostly adults interested in investing and business, with an estimated 5,000 to 25,000 downloads per episode. No sponsors appear in the feed. A host-read mid-roll is estimated at $90 to $625 per episode, and the show suits financial, trading and business software brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Risk of Ruin can edit or remove this page at any time.

Questions about Risk of Ruin

How much does Risk of Ruin charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $625. The rate is an estimate from public signals, not a published price, and the show's owner sets the final terms.

What is Risk of Ruin about?

Risk of Ruin is an audio documentary podcast about risk takers in investing, business, gambling and financial history. Episodes are long-form narratives, usually 50 to 70 minutes.

How do I contact Risk of Ruin about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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