Starbooked

Risky Business

Podcast · risky.biz · AU · EN
Hosted by Patrick Gray, James Wilson

Risky Business is a weekly information security podcast from Risky Business Media, hosted by Patrick Gray and James Wilson, covering cybersecurity news and interviews with industry figures. The show has 100 episodes in its feed, released weekly, typically running 50 to 60 minutes. Estimated downloads per episode are 5,000 to 25,000, with an estimated rate of $90 to $625 per episode for a host-read mid-roll.

Why brands sponsor Risky Business

Weekly cybersecurity news audience of CISOs and security decision-makers, half based in the USA

  • The website reports more than 25,000 weekly information security professionals in its audience
  • Apple Podcasts shows 395 ratings averaging 4.6 stars, with 344 five-star reviews
  • Sponsors appear as interviews rather than scripted ads, suiting technical security products
Best forsecurity software launchesenterprise infrastructure and identity toolsthought leadership and recruiting for security teams
Watch forAudience is narrow and professional; consumer products will reach few relevant listeners.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing85%
News15%
Formats
interview, co-hosted news discussion, solo commentary
Tone
analytical, direct
Language
English
Production
Clean, edited audio
Typical length
50 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: 395 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000), supported by 100 episodes, a weekly cadence, Podcast Index popularity 9, and the company's stated audience of more than 25,000 weekly.
Audience asks aboutlatest cybersecurity breaches and attackshow AI changes offensive and defensive securityvendor and tooling trends for security teams
Age
8%18-24
30%25-34
32%35-44
30%45+
Gender
20%women
80%men
Countries
🇺🇸 United States50%
🇦🇺 Australia10%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
None yet
Categories promoted
cybersecurity vendors
Affiliate links
No

The website states Risky Business does not run scripted advertisements and records sponsor interviews instead, and that clients include Google Security, Proofpoint and Tines.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicsmedium

Episode titles such as 'We're all gonna die, apparently' and 'Trump will unleash contractors on cybercriminals' show informal language and references to political figures, with no explicit flag in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Risky Business is a weekly information security podcast featuring news and in-depth interviews with industry luminaries. Launched in February 2007, Risky Business is a must-listen digest for information security pros. With a running time of approximately 50-60 minutes, Risky Business is pacy; a security podcast without the waffle.
Risky Business's own show description from the podcast feed

Do you make Risky Business? Claim or remove this page.

About Risky Business

Risky Business is a weekly information security podcast published by Risky Business Media, hosted by Patrick Gray and James Wilson according to the show's website. The show combines news discussion with in-depth interviews with industry figures, and the website describes it as a digest for information security professionals. The feed holds 100 episodes released weekly, with a typical running time of 50 to 60 minutes.

Apple Podcasts lists 395 ratings with an average of 4.6 out of 5, with 344 five-star ratings. Based on these signals, the show is estimated to reach 5,000 to 25,000 downloads per episode. The website states an audience of more than 25,000 weekly information security professionals, about half in the USA, and that the company does not run scripted advertisements, instead recording sponsor interviews with vendors such as Google Security, Proofpoint and Tines.

At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $625 per episode. The show suits security vendors and enterprise technology brands seeking CISO and security-team reach.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Risky Business can edit or remove this page at any time.

Questions about Risky Business

How much does Risky Business charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at roughly $90 to $625 per episode, based on 5,000 to 25,000 estimated downloads. Sponsorship inquiries go to the sales team listed on the show's website.

What is Risky Business about?

Risky Business is a weekly information security podcast covering cybersecurity news and interviews with industry figures. It is hosted by Patrick Gray and James Wilson and published by Risky Business Media.

How do I contact Risky Business about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Risky Business can also be booked through Starbooked when the show is boosted.

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