Starbooked

Robyn Ruth Thomas

@robynruththomas · ZA · EN

Robyn Ruth Thomas (@robynruththomas) is a South African creator in Cape Town who makes beauty, natural hair and lifestyle videos. Her channel has about 1.4 thousand subscribers and a median of 543 views per video. She has not uploaded in over two years, and her sponsored-integration rate is estimated at $150 to $250 per video.

Why brands book Robyn

Vegan natural hair reviews with a loyal South African type 4 audience

  • Median of 543 views per video, with the top video reaching 9,769 views
  • Long-form wash-day reviews average about 8 minutes, suited to detailed product demos
  • Estimated sponsored rate of $150 to $250 per video, roughly $20 to $35 CPM
Best forhaircare product launchesvegan beauty brands
Watch forUploads have stopped since 2024, and reach is small, so confirm she is still active before booking.

Brand fit report

Content

Topics, IAB taxonomy
Beauty60%
Lifestyle25%
Health & Fitness15%
Formats
wash-day product reviews, how-to styling tutorials, vlogs
Tone
warm, candid
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
5 to 15 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks aboutwhich products work for type 4 natural hairhow to style or protect natural hair overnightwhether a product is vegan
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
90%women
10%men
Countries
South Africa80%
Other20%
LanguagesEnglish 100%

Commercial

6%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
hair care, cosmetics
Affiliate links
No

Product reviews such as the Garnier Ultimate Blends Review and the HASK Tea Tree Oil & Rosemary Review are present, but no sponsorship disclosures were found in the recent videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover hair care, vegan diet and product reviews with no flagged content; one video discusses hair discrimination as a social issue.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k5430

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers48 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 835 days ago.

Hello, I post weekly beauty and lifestyle videos - subscribe so that you don't miss any. If you love reading, check out my blog: bewhole.co.za Or chat to me directly via Email: robyn@bewhole.co.za Instagram: @robynruththomas Rob x
Robyn Ruth Thomas's own profile description on YouTube

Are you Robyn Ruth Thomas? Claim or remove this profile.

About Robyn Ruth Thomas

Robyn Ruth Thomas runs a South African YouTube channel focused on natural hair care, beauty product reviews and vegan lifestyle content. Her videos are mostly long-form wash-day routines and styling tutorials filmed by herself at low production levels. The description on her channel also links to her blog, bewhole.co.za.

The channel has about 1,420 subscribers and 94 uploads, with a median of 543 views per video. Her most recent upload was in mid-2024, and she has not posted in the last 12 months. Her audience is estimated to be mostly women aged 18 to 34 in South Africa, though these shares are estimates rather than platform data.

Recent sponsored work is not visible, and product reviews are unpaid as far as the data shows. Based on the rate rule, a sponsored video would cost about $150 to $250, which compares with $10 to $30 CPM for paid ads. Brands seeking authentic reviews for natural hair products could consider her, though the inactive upload history makes her a lower-priority choice.

Written from Robyn Ruth Thomas's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Robyn Ruth Thomas can edit or remove this page at any time.

Questions about Robyn

How much does Robyn Ruth Thomas charge for a sponsored video?

Based on her median of 543 views and long-form videos, a sponsored integration is estimated at $150 to $250 per video, which is about $20 to $35 per 1,000 views. This is a rate estimate, not a published price, so confirm terms directly with her.

What does Robyn Ruth Thomas post about on YouTube?

She posts natural hair care content, including wash-day product reviews, styling tutorials for type 4 hair, and vegan lifestyle videos. Her channel also includes a few personal vlogs and beauty product reviews.

How do I contact Robyn Ruth Thomas for a brand deal?

The creator's contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, but this profile is not boosted, so you would need to reach out after unlocking the contact details.

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