Сергей Романов (@romanov696), a Russian creator from Russia, makes long-form videos on a 2018 Lada 4x4 (Niva), tools, dacha life, and camping around lake Seliger. The channel has about 37,900 subscribers and a median of roughly 18,700 views per video. Uploads have stopped since 2021. Estimated sponsored integration rate is $150 to $250 per video.
Russian Lada 4x4 owner with a loyal, car-focused audience
- About 37,900 subscribers and a median of 18,746 views per video
- Top video 'Подробная установка светодиодных фар на Lada 4x4' reached 88,070 views
- Recent 2020 uploads show a shopping-link pattern for auto parts
Brand fit report
Content
- Formats
- vlog-style car project updates, tool and repair walkthroughs, camping and fishing trips
- Tone
- practical, casual
- Language
- Russian
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 10 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automotive parts, motor oil, tires, tools, camping equipment
- Affiliate links
- No
Recent videos such as 'Лучшая зимняя резина на Lada 4x4 / Нива' and 'Какое заливать масло в двигатель на Lada 4x4 / Нива...?' carry sponsor inquiry notices and named product links, but the dossier records no detected brands or sponsored share.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'НИВА НА КЛАДБИЩЕ ЖИГУЛЕЙ' and 'Кто за ВОДКОЙ, а мы ЧАЙ ГОНЯТЬ на НИВЕ' are light-hearted and show no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 58 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Эксплуатация новой Lada 4x4 / Нива на пробеге 30000 км · 24k views
▶Lada 4x4 | Шинсервис | Гарантия Nokian Hakkapeliitta 8 · 15k views
▶Лучшая зимняя резина на Lada 4x4 / Нива · 44k viewsLast three uploads, latest 1806 days ago.
☀ Добро пожаловать на мой канал! Здесь будут появляться интересные и познавательные видео про инструменты, строительство, разные полезности для дачи, мои покупки, походы в лес, приготовление вкусностей на костре, про мобильную баню, металлоискатель (КОП), огород, растения и всякое разное про мою жизнь... Совсем недавно я купил автомобиль Lada 4x4 или как привычно всем - НИВУ. Буду снимать видео по ней, автомобиль 2018 года. Буду рассказывать о ремонте, доработках и покатушках :) ✉ Моя почта (по поводу сотрудничества и рекламы): romanov696@salebloggers.ru ☀ Возвращай % от покупок с помощью L
About Сергей Романов
Сергей Романов (@romanov696) is a Russian creator who posts long-form videos about his 2018 Lada 4x4 (Niva), tool work, dacha projects, and camping trips around lake Seliger. Most videos run 10 to 35 minutes, with a hands-on, low-production style filmed by the creator.
The channel has about 37,900 subscribers and a median of roughly 18,700 views per video, with a 90th-percentile video near 88,000 views. Estimated viewers are Russian-speaking men aged 25 to 44 interested in car maintenance and outdoor life, though this is an estimate from the content rather than audience data. The last upload was in 2021, so activity should be verified.
Brands seeking automotive, oil, tire, or outdoor product placements may find the channel a fit. At an estimated $20 to $35 CPM, compared with a typical $10 to $30 CPM for paid ads, a sponsored video would cost about $150 to $250. Creators who should book him are auto-parts and DIY tool brands targeting Russian-speaking car owners.
Written from Сергей Романов's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Сергей Романов can edit or remove this page at any time.
Questions about Сергей
How much does Сергей Романов charge for a sponsored video?
Based on a median of about 18,700 views, the estimated rate is $150 to $250 per video, at a CPM of $20 to $35 per 1,000 views. This is an estimate and not a published rate card. Confirm current availability before budgeting.
What does Сергей Романов post about on YouTube?
Сергей Романов posts about his Lada 4x4 (Niva), including repairs, upgrades, and tire and oil tests. He also covers dacha projects, tool work, and camping trips around lake Seliger, usually in 10 to 35 minute videos.
How do I contact Сергей Романов for a brand deal?
The creator lists a business email in the channel description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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