Rootdown Records (@rootdownrec), a reggae, dancehall and soul label operating since 2000 with no confirmed country, posts official music videos, riddim selections and live sessions. The channel has about 14,600 subscribers and a median of roughly 12,000 views per video, with no uploads in the last year. Sponsored integration rate: $150 to $250 per video.
Reggae label with a 22 million view catalogue and German reach
- About 22.6 million lifetime views across 112 uploads since 2006.
- Median of roughly 12,000 views per video, with peaks near 120,000 on single tracks.
- Audience skews German and English-speaking, with an estimated 60 percent men.
Brand fit report
Content
- Formats
- official music videos, riddim release videos, live sessions
- Tone
- energetic, raw
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 3 to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- music streaming and download platforms
- Affiliate links
- Yes
Video descriptions link to streaming and download stores such as iTunes, Amazon and Google Play, which may carry affiliate tracking.
Suitability GARM Brand Safety Floor + Suitability
Randy Valentine - Marijuana Sessions (Straight From The Fridge Riddim) references cannabis in its title.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 53 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Jaqee - Lullaby [Official Video] · 5.2k views
▶Di Rebel feat. Million Stylez - Wrong Side Of The Law (Remix · 1.7k views
▶Cali P. - Guiding Shield (Official Video) [Straight From The · 191k viewsLast three uploads, latest 3476 days ago.
Rootdown Music Reggae/Dancehall/Soul-Label since 2000 Artists: Jaqee Koalas Desperados Lee Everton Maxim Mono & Nikitaman Nattyflo Nosliw Rojah Phad Full Sebastian Sturm Slonesta Teka http://facebook.com/rootdownrec http://twitter.com/rootdownmusic http://soundcloud.com/rootdown-records
About rootdownrec
Rootdown Records is a reggae, dancehall and soul label that has operated since 2000 and runs a YouTube channel created in 2006. The channel posts official music videos, riddim release videos, shoutouts and live sessions for artists including Jaqee, Maxim, Mono and Nikitaman and Teka. It has about 14,600 subscribers and roughly 22.6 million lifetime views.
The channel has been inactive for upload purposes since its last video, so its current reach is best treated as a legacy catalogue. Based on the content language and artist base, the estimated audience is mainly German and English-speaking listeners interested in reggae and dancehall, though this is an estimate from the dossier rather than channel analytics.
Brand work on the channel is limited to music promotion and links to streaming stores. At an estimated $150 to $250 per sponsored video, the rate sits below typical paid ad CPM benchmarks of $10 to $30, which makes it more suitable for music and audio brands seeking niche reggae reach than for broad campaigns.
Written from rootdownrec's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. rootdownrec can edit or remove this page at any time.
Questions about rootdownrec
How much does rootdownrec charge for a sponsored video?
Starbooked estimates a sponsored integration at $150 to $250 per video, based on the channel's median views of about 12,000 and a CPM range of $20 to $35 per 1,000 views. Final pricing depends on the scope and usage rights agreed with the label.
What does rootdownrec post about on YouTube?
The channel posts official music videos, riddim selection releases, artist shoutouts and live sessions in reggae, dancehall and soul. Most uploads date from 2012 to 2017, and no videos have been posted in the last year.
How do I contact rootdownrec for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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