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Royal Canin Malaysia

@royalcaninmalaysia3791 · MY · EN

Royal Canin Malaysia (@royalcaninmalaysia3791), a Malaysia-based pet nutrition brand channel, posts Malay and English product and Royal Canin Club app videos. It has about 2,700 subscribers, roughly 13,600 median views per video, and uploads only a few times a year. Sponsored integrations would cost about $150 to $250 per video, given its Shorts-heavy mix and modest view counts.

Why brands book Royal

Brand-owned Malaysian pet nutrition channel with a 13,600 median view audience

  • About 2,700 subscribers and 21 million lifetime views across 153 videos
  • Median view count of 13,560 per video, with a top upload reaching 2.3 million views
  • Estimated $150 to $250 per sponsored video based on the rate rule
Best forpet food product launchesloyalty program awareness
Watch forOwned brand channel with little recent activity, so it works best as a co-campaign partner rather than a creator.

Brand fit report

Content

Topics, IAB taxonomy
Pets85%
Business15%
Formats
product how-to videos, short brand clips, app tutorials
Tone
informative, promotional
Language
English
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds to 3 minutes

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to feed kittens or puppies with milk formulahow to use the Royal Canin Club app and redeem rewardswhich Royal Canin formula suits a specific breed
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
60%women
40%men
Countries
🇲🇾 Malaysia85%
🇸🇬 Singapore5%
Other10%
LanguagesEnglish 95%Malay 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
Royal Canin
Categories promoted
pet food, pet health
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel is the brand's own owned channel.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Brand-owned pet care content with no flagged titles, including the Raya donation campaign video.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.7k14k0

Benchmark score: 51 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 169 days ago.

About Mars Link: https://www.mars.com/about Contact Information: Email: contact.malaysia@royalcanin.com Careline: +6(03)-7492 0188 Website: www.royalcanin.com/my Privacy: https://www.mars.com/privacy-policy-malaysia Legal: https://www.mars.com/legal-malaysia
Royal Canin Malaysia's own profile description on YouTube

Are you Royal Canin Malaysia? Claim or remove this profile.

About Royal Canin Malaysia

Royal Canin Malaysia is the Malaysian channel of the pet nutrition brand Royal Canin, owned by Mars. The channel posts short product videos, feeding guides for kittens and puppies, and tutorials for the Royal Canin Club app, mostly in English with some Malay. Its uploads are infrequent, with two videos in the past year.

The channel's audience is estimated to be Malaysian pet owners, mainly adults who are shopping for cat and dog food. The brand's own description at mars.com describes the company as a family-owned business that makes pet care products. Viewer age and gender splits are estimates, not platform data.

At about 13,600 median views per video, a sponsored integration would cost about $150 to $250. That is a CPM of $20 to $35 per 1,000 views, compared with the typical $10 to $30 CPM for paid ads. Brands should book this channel for co-marketing with the Royal Canin team rather than as an independent creator.

Written from Royal Canin Malaysia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Royal Canin Malaysia can edit or remove this page at any time.

Questions about Royal

How much does Royal Canin Malaysia charge for a sponsored video?

Based on its median of about 13,600 views and the long-form rate rule, a sponsored video would cost roughly $150 to $250, which is a CPM of $20 to $35. This is an estimate from public data and the channel's rates are not published.

What does Royal Canin Malaysia post about on YouTube?

The channel posts pet nutrition content, mainly product usage videos such as how to use kitten and puppy milk formulas, plus tutorials for the Royal Canin Club app. Most videos are in English with a few in Malay, and uploads are infrequent.

How do I contact Royal Canin Malaysia for a brand deal?

The channel's public contact email is listed on the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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