R-RATED RECORDS

@rratedrecords · JP · JA

japanese hip hop independent music label j-rap music videos underground rap

R-Rated Records (@rratedrecords) is a Japanese independent hip hop label channel with about 44,400 subscribers, posting music videos and audio releases from its artists, mostly in Japanese. Median views are about 8,800 per video. The last upload was in early 2020, so it is inactive. Estimated rate for a sponsored integration is $180 to $310 per video. One 2013 ANARCHY video has 4.5 million views.

Why brands book R-RATED

Established Japanese hip hop label with a deep catalog, though no uploads since 2020

44,400 subscribers and 53 million total views across 99 videos.
Median video gets about 8,800 views; the top video reached 4.5 million.
Catalog features ANARCHY, RYUZO, SMITH-CN and T.O.P., with 300,000 to 700,000 views on several videos.

Best forstreetwear and sneaker brandsmusic-adjacent productsJapan hip hop archive projects

Watch forThe channel has been inactive since January 2020 and speaks for a label, not a single host; confirm availability first.

Brand fit report

Content

Topics, IAB taxonomy

Hip Hop Music85%

Music and Audio15%

Formats: official music videos, album audio uploads, artist documentary clips
Tone: gritty, energetic
Language: Japanese
On camera: Yes, talking head
Production: Clean, lightly edited
Typical length: 3 to 5 minutes

Audience

Commercial intent30/100

Comments asking for links, prices or where to buy

Sentiment80/100

Estimated from titles, descriptions and engagement

Engagement0.6%

Likes and comments per view on recent videos

Audience asks aboutnew releases from label artistswhere to buy albumslyrics and producers of tracks

Age

30%18-24

40%25-34

20%35-44

10%45+

Gender

20%women

80%men

Countries

🇯🇵 Japan75%

🇺🇸 United States8%

🇧🇷 Brazil3%

LanguagesJapanese 70%English 30%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: No

No sponsorship disclosures found in the last 50 videos; descriptions link to the label's own store and streaming pages.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium

Adultlow

Drugsmedium

Violencemedium

Politicslow

Hip hop lyrics may be explicit; titles such as 'SMITH-CN - Suicidal Allday' and 'Alcoholic feat. GIZZ' suggest mature themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	44k	8.8k	0
X	–	–	–
Instagram	–	–	–

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers25 / 50

Activity Uploads in the last 90 days0 / 30

Reach Followers on the main platform9 / 20

Recent videos

▶R RATED COLLECTION -Hosted by ANARCHY- ( #RRR_15 THROWBACK) · 66k views

▶SMITH-CN - Muzik [Official Video] · 61k views

▶SMITH-CN - STiLL [Official Audio] · 6.9k views

Last three uploads, latest 2452 days ago.

INDEPENDENT HIP HOP LABEL since 2005 http://twitter.com/rratedrecords http://instagram.com/rratedrecords http://www.facebook.com/rratedrecords

R-RATED RECORDS's own profile description on YouTube

Are you R-RATED RECORDS? Claim or remove this profile.

About R-RATED RECORDS

R-Rated Records (@rratedrecords) is the YouTube channel of an independent Japanese hip hop label founded in 2005. It publishes official music videos, album audio, artist interviews and a compilation from artists including ANARCHY, RYUZO, SMITH-CN and T.O.P. Titles and descriptions mix Japanese and English, and videos typically run three to five minutes.

The channel has about 44,400 subscribers and 53 million total views across 99 videos. The median video earns about 8,800 views, while ANARCHY's 'LOYALTY' reached 4.5 million. The most recent upload was in January 2020, so the catalog is aging. Audience figures are estimates: likely Japanese-speaking adults who follow underground rap.

Using the Starbooked rate rule of $20 to $35 per 1,000 median views, a sponsored video is estimated at $180 to $310. That is a CPM of $20 to $35 on median views, against $10 to $30 for typical paid ads. Brands with a hip hop or streetwear angle should confirm the label is still taking sponsored work before booking.

Written from R-RATED RECORDS's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. R-RATED RECORDS can edit or remove this page at any time.

Questions about R-RATED

How much does R-Rated Records charge for a sponsored video?

Estimated at $180 to $310 per video, based on a median of about 8,800 views and the $20 to $35 per 1,000 views rule. The channel has not posted since January 2020.

What does R-Rated Records post about on YouTube?

Official music videos, album audio and artist interview clips from a Japanese independent hip hop label, featuring artists such as ANARCHY, RYUZO, SMITH-CN and T.O.P., with titles in Japanese and English.

How do I contact R-Rated Records for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists social profiles but no email. Boosted creators can be booked through Starbooked; this channel has been inactive since 2020.

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