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Rruga Press

@rrugapressal · IT · SQ

Rruga Press (@rrugapressal) is an Albanian-language online news outlet based in Italy that covers politics, geopolitics, art, culture and history. The channel has about 3,100 subscribers and a median of 823 views per video, with 50 uploads in the past year, mostly short news clips. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Rruga

Albanian-language news audience reached through short, fast political coverage

  • Median of 823 views per video, with the 90th percentile at about 6,000 views
  • 50 uploads in the past 365 days, about one per week
  • Shorts make up 94% of uploads, with a median length of 37 seconds
Best forregional awareness campaignsAlbanian-language brand messaging
Watch forPolitical and violent news context makes most consumer brands a poor fit.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics80%
Culture and History15%
Sports5%
Formats
short news clips, reporting with on-screen headlines, event footage
Tone
urgent, informational
Language
SQ
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment45/100
Positive share of 50 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutwhat happened at the latest protest or government eventwhat a politician said and why it mattershow regional events affect Albania and Kosovo
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
Albania45%
Kosovo30%
North Macedonia10%
🇮🇹 Italy5%
Other10%
LanguagesAlbanian 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicshigh

Recent titles cover violent police clashes with protesters ("Kështu nuk sillet Policia e Shtetit...") and a report of mass killings in Iran, so violence and political content are flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.1k8230
Instagram–––

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 193 days ago.

RrugaPress është media online shqiptare, ku ne vëmendje ka politikën,, gjeopolitikën, artin, kulturën dhe historinë. Follow Rruga Press on: IG: https://www.instagram.com/rrugapress.al/ FB: https://www.facebook.com/rrugapress11 WEB: http://rrugapress.al
Rruga Press's own profile description on YouTube

Are you Rruga Press? Claim or remove this profile.

About Rruga Press

Rruga Press is an Albanian-language online media outlet based in Italy, with a YouTube channel handle @rrugapressal. The channel posts short news clips of about 37 seconds on politics, geopolitics, art, culture and history. Its website, rrugapress.al, lists sections for news, geopolitics, opinion and culture, according to the site's own pages.

The channel has about 3,100 subscribers and 1.98 million total views. Median views per video are 823, and the 90th percentile is about 6,000. Most viewers are estimated to be Albanian speakers in Albania, Kosovo and North Macedonia, with an estimated audience of adults aged 25 to 44. These are estimates, not platform-verified figures.

Brands seeking Albanian-speaking news readers in the Western Balkans may consider a sponsored integration. Based on the rate rule, a sponsored short costs about $150 to $250 per video, which is roughly $180 to $200 CPM compared with the $10 to $30 CPM typical for paid ads. The channel is not a fit for family or lifestyle brands.

Written from Rruga Press's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Rruga Press can edit or remove this page at any time.

Questions about Rruga

How much does Rruga Press charge for a sponsored video?

Based on its median views and Shorts-heavy format, a sponsored video is estimated at $150 to $250 per video. The rate is calculated from the channel's median views using the platform's Shorts rate rule.

What does Rruga Press post about on YouTube?

Rruga Press posts short Albanian-language news clips about politics, geopolitics, culture and history. Most videos are under a minute, and many cover regional events in Albania, Kosovo and North Macedonia.

How do I contact Rruga Press for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.

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