RTR Musica is the YouTube channel of Radiotelevisiun Svizra Rumantscha (@rtrmusica), the Romansh-language broadcaster in Switzerland. It posts Romansh and Swiss-German music, mainly live festival sessions and choir recordings, with about 5,800 subscribers and median views around 230. Uploads run about 15 a quarter, and integration rates sit in the $150 to $250 range per video.
Reach a Romansh-speaking Swiss audience through a public broadcaster's music channel
- About 5,800 subscribers and roughly 3.7 million lifetime views
- Median of about 230 views per video, with 15 uploads in the last 90 days
- Sponsored integrations would cost about $150 to $250 per video, roughly $20 to $35 CPM
Brand fit report
Content
- Formats
- live performance clips, festival session recordings, choir performance videos
- Tone
- warm, local
- Language
- RM
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 4 minutes for choir clips, 30 to 90 minutes for festival sets
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are festival performances and choir recordings with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 21 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Cutting Curves live @ Open Air Lumnezia 2026 I RTR Musica · 404 views
▶Aurelius & Sirius live @ Open Air Lumnezia 2026 I RTR Musica · 161 views
▶TINKA live @ Open Air Lumnezia 2026 I RTR Musica · 168 viewsLast three uploads, latest 40 days ago.
Musica rumantscha: da musica da chors, pop, jazz, classica fin tar rap #perVus e #cunVus Rätoromanische Musik: von Chormusik über Pop, Jazz, Klassik bis hin zu Rapmusik #perVus e #cunVus ------------------------------------------------------------------------------------ RTR Musica sin YouTube 🔔https://www.youtube.com/channel/UCesN21ifB8N3zxtmIqyRHyQ?view_as=subscriber RTR sin Instagram ❤ https://www.instagram.com/rtr_srg/?hl=de RTR sin Facebook 👥 https://www.facebook.com/rtr.ch RTR sin TikTok 🎵 https://www.tiktok.com/@rtr_srg rtr.ch 👉 https://www.rtr.ch/cultura
About RTR Musica
RTR Musica is the music channel of Radiotelevisiun Svizra Rumantscha, the public broadcaster for the Romansh-speaking region of Switzerland. The channel posts live recordings from the Open Air Lumnezia festival, choir and brass band sessions from the Registraziuns Lai project, and performances by Romansh and Swiss-German artists across pop, rap, jazz and classical styles. Its roughly 5,800 subscribers and median views around 230 suggest a small, regionally concentrated audience, mostly in Graubünden and German-speaking Switzerland. The channel does not run sponsored content in the sample reviewed, so any brand deal would be a custom sponsorship arrangement.
As a broadcaster-run channel, RTR Musica uploads steadily, about 15 videos over the last 90 days. Estimated integration rates are $150 to $250 per video, or roughly $20 to $35 per 1,000 median views, compared with typical paid-ad CPMs of $10 to $30. Brands targeting Romansh-speaking Swiss audiences or regional cultural sponsorship should consider booking. Information about the sources is drawn from the channel and the broadcaster's website.
Written from RTR Musica's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. RTR Musica can edit or remove this page at any time.
Questions about RTR
How much does RTR Musica charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a median of about 230 views and a CPM range of $20 to $35. The channel shows no sponsored content in its recent uploads, so terms would be negotiated directly.
What does RTR Musica post about on YouTube?
RTR Musica posts live performance clips from the Open Air Lumnezia festival, choir and brass band recordings from the Registraziuns Lai project, and music from Romansh and Swiss artists. Content is mostly in Romansh and German.
How do I contact RTR Musica for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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